Brand Tone

Luxurious & Aspirational, Appreciative & Community-Oriented, Informative & Helpful, Enthusiastic & Trendy

Brand Values

• •Quality
• •Luxury & Elegance
• •Customer Satisfaction & Confidence
• •Affordability within Luxury
• •Authenticity
• •Service

Best Practices

• •Lead with Luxury & Quality: Always weave in terms that speak to the premium nature and high standards of the products (e.g., "exquisite," "premium," "top-notch," "finest quality").
• •Speak to empowerment: Phrases like "enhance your confidence" or "unleash your inner muse" can be effective.
• •Let the results speak
• •Maintain an Appreciative & Inclusive Voice: Regularly thank customers, feature their content (with permission), and use welcoming language that makes everyone feel part of the "TchuinTchuin Muse" community.
• •Stay Current & Engaging (especially on visual platforms): Adapt to trending sounds and video styles on TikTok, use relevant and popular hashtags, and ask engaging questions to encourage interaction.

Social Perception

Trusted Source for Quality Hair, Reliable & Delivers on Promises, Fashion-forward & Stylish, Good Investment, Community Engaged

Copy Examples

• •#TchuinTchuinBeauty #LuxuryWigs #HairGoals
• •#RealReviews #TchuinTchuinMagic
• •#TchuinTchuinMuse #CustomerLove
• •Raw Luxury Hair that will enhance your confidence!
• •Because you deserve nothing less than exceptional.