Brand Tone

Passionate & Enthusiastic, Innovative & Technical, Approachable & Direct, Performance-Oriented, Value-Conscious

Brand Values

• •Innovation
• •Performance
• •Quality & Detail-Oriented
• •Passion for Sport & Technology
• •Growth & Challenge Seeking
• •Accessibility/Value (for Olwyn line)

Best Practices

• •Lead with Passion and Performance: Whether describing a product or sharing the brand story, always connect back to the core enthusiasm for sport and the drive for better performance. Use active, energetic language.
• •Highlight Innovation and Technical Detail (Clearly): Don't shy away from the technical aspects that make your products superior (e.g., 3D printing origins, CFD optimization, material choices), but explain them in a way that emphasizes the benefit to the athlete.
• •Maintain an Approachable, Direct Voice: Even when discussing technical details, keep the language clear, concise, and accessible. Encourage interaction and make it easy for customers to ask questions.
• •Show, Don't Just Tell: Use high-quality visuals (photos, videos) that showcase the products in action and reflect the dynamic nature of the sports they are designed for. The founder's story and projects are powerful assets here.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, 'About Us' page, FAQs) is mirrored in social media captions, email communications, and any advertising copy to build a cohesive and recognizable brand identity.

Social Perception

Emerging Specialist, Founder-Driven, Credible within its Niche, Dutch Local Brand with International Ambition

Copy Examples

• •For NOPIY Olwyn Glasses: "See More. Go Faster. The NOPIY Olwyn glasses aren't just eyewear; they're your new unfair advantage. Born from a passion for performance and an obsession with detail. Experience the road ahead with crystal clarity and zero distractions. Ready to crush your next PR?"
• •For Aeronamiq Aerobars: "Slice Through The Wind. The Aeronamiq TT aerobars: where relentless innovation meets raw speed. CFD-optimized, UCI compliant, and built for athletes who measure success in milliseconds. This isn't just an upgrade; it's a statement. Your race against the clock starts now."
• •Brand Story Snippet: "It started with a spark – a love for 3D printing. It grew into a challenge – building a race-winning time trial bike from scratch. At NOPIY, we don't just make products; we live the pursuit of performance. Join us where sport and technology converge."
• •Instagram Caption (Image of someone cycling with Olwyn glasses): "Chasing horizons and smashing goals. Our Olwyn cycling glasses are built for every kilometre, every climb, every sprint. Lightweight comfort, unbeatable clarity, pure performance. What are your weekend riding plans? #NOPIY #CyclingGear #SportTech #PerformanceEyewear"
• •Website 'About Us' Excerpt: "We're not just engineers and designers; we're cyclists, runners, dreamers. NOPIY was founded on the belief that technology can unlock new levels of athletic achievement. From a garage workshop to the open road, our journey is fueled by innovation and a relentless desire to push boundaries. Let's build something faster, together."