Brand Tone

Authentic, Expressive & Empowering, Contemporary & Youthful, Approachable & Friendly, Inspirational

Brand Values

• •Authenticity
• •Self-Expression
• •Connection
• •Individuality
• •Meaningful Consumption
• •Inclusivity
• •Quality & Detail

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., authentic, empowering, youthful, friendly), what you say, and how you say it. List do's and don'ts for language and style. This serves as a guide for all content creators.
• •Prioritize Authenticity: Ensure all copy genuinely reflects the brand's core values of self-expression and individuality. Avoid jargon or overly formal language that might create distance.
• •Speak to Your Audience: Understand the Brazilian youth demographic. Use language, references (if any), and a level of formality that resonates with them, primarily in Portuguese, but maintain a consistent underlying brand personality if ever translating or adapting.
• •Maintain Consistency Across All Channels: Whether it's a website, Instagram caption, TikTok video, or customer service message, the core tone and values should be recognizable. This builds brand recognition and trust.
• •Infuse Storytelling: Connect with the audience by weaving narratives around self-expression, confidence, and what the clothes represent, rather than just listing product features. Emphasize the "why" behind the "what."

Social Perception

Trendy, authentic, and relatable Brazilian fashion brand that champions self-expression. Customers likely see it as a brand that provides stylish, contemporary clothing that allows them to express their personal style. The emphasis on "fashion that represents you" resonates with a desire for individuality in a fashion-conscious market like Brazil.

Copy Examples

• •Instagram Post (New Collection): Stop blending in. Start expressing. Our new [Collection Name] is here to tell your story, one authentic piece at a time. Discover fashion that truly represents YOU. ✨ #UseVoxo #ModaQueTeRepresenta #AuthenticStyle
• •Website Banner (Homepage): VOXO: More Than Fashion. It's Your Voice. Wear Your Authenticity.
• •Product Description (T-shirt): This isn't just a t-shirt; it's a statement. Crafted with care and designed for you to show the world exactly who you are. Soft, comfortable, and unapologetically you. What story will you tell today? #VoxoEssence
• •Email Marketing (Newsletter): Hey [Customer Name], Ready to find pieces that feel like they were made just for you? At VOXO, we believe fashion is self-expression. Explore our latest arrivals and let your style speak volumes. Be bold. Be you. Be VOXO.
• •TikTok Video Caption (Styling Video): Your style, your rules. 🤘 How are you rocking your VOXO look today? Tag us @usevoxo! #VoxoStyle #ExpressYourself #ModaAutentica #BrazilianFashion