Brand Tone

Aspiring/Transformative, Health-Conscious/Safe, Results-Oriented, Accessible/Convenient.

Brand Values

• •Health & Safety
• •Efficacy
• •Convenience
• •Transformation
• •Confidence

Best Practices

• •Highlight 'FDA-approved,' 'enamel-safe,' 'clinically tested,' or positive customer testimonials to build credibility.
• •Emphasize safety and convenience, appealing to health-conscious consumers.
• •Showcase visible results and transformations, such as 'achieve up to 8 shades whiter.'
• •Clearly communicate the convenience of at-home teeth whitening.
• •Address potential customer caution by proactively highlighting safety and reliability.

Social Perception

A safe, effective, and convenient solution for achieving a brighter, more confident smile. A brand that prioritizes health and safety while delivering visible results.

Copy Examples

• •Achieve a sparkling new smile from the comfort of your home!
• •Our FDA-approved teeth whitening strips are enamel-safe and sensitivity-free.
• •Effectively remove years of teeth stains and reveal a brighter, whiter smile.
• •Get noticeable results with our advanced teeth whitening kit.
• •Experience a confident transformation with our convenient and safe teeth whitening solutions.