Brand Tone

Artisanal & Passionate, Elegant & Refined, Feminine & Empowering, Appreciative & Customer-Focused, Conscious & Quality-Driven

Brand Values

• •Quality
• •Craftsmanship/Handmade
• •Timeless Design (Letisztultság - Purity/Simplicity)
• •Femininity & Self-Confidence
• •Attention to Detail (Odafigyelés - Care/Attention)
• •Consciousness/Mindfulness (Tudatosság)
• •Use of Natural Materials

Best Practices

• •Emphasize Craftsmanship and Quality: Always highlight that products are handmade with carefully selected, high-quality, and often natural materials. Use words like 'handcrafted,' 'artisanal,' 'meticulously made,' 'premium materials,' 'heart and soul.'
• •Focus on Timeless Elegance and Clean Design: Describe products using terms like 'timeless,' 'classic,' 'clean lines,' 'refined,' 'sophisticated,' 'understated elegance.' Avoid overly trendy or fleeting fashion jargon.
• •Connect with Femininity and Empowerment: Frame products as more than just accessories; they are tools to enhance a woman's confidence, harmony, and authentic self. Use phrases like 'celebrate your femininity,' 'embrace your confidence,' 'find your harmony.'
• •Maintain a Warm, Appreciative, and Sincere Voice: Reflect the brand's gratitude for its customers and the passion behind the creations. Use words like 'passion,' 'love,' 'care,' 'thoughtfully designed.' When addressing customers, be respectful and appreciative.
• •Be Mindful and Conscious in Your Language: Mirror the 'Tudatosság' (Consciousness) value in your copy by being deliberate with word choices, emphasizing the thoughtful process behind each product and the use of natural materials. Show attention to detail in your descriptions.

Social Perception

Appreciation for Handmade Quality, Stylish and Unique Accessories, Hungarian Brand with Potential

Copy Examples

• •Instagram Post (Image: Woman confidently wearing an Edy Lenner bag in a chic urban setting): Elegance isn't just a look, it's a feeling. Our handcrafted bags are designed with clean lines and timeless quality, empowering you to walk through every moment with confidence and grace. Discover the piece that speaks to your unique harmony. #EdyLenner #HandmadeLuxury #TimelessStyle #ConfidentWoman
• •Facebook Ad (Carousel showing different bags – crocheted, leather, felt): From the intricate stitches of our crocheted classics to the supple touch of our new leather collection, every Edy Lenner piece is born from passion and precision. Crafted with carefully selected natural materials, designed to be loved for years to come. Which story will you carry? Shop now. #EdyHandmade #ArtisanBags #QualityCraftsmanship #MadeWithLove
• •Product Description (for a new leather handbag): Meet the MIO. More than just a bag, it's a testament to conscious design and enduring quality. Handcrafted from the finest [specific type of] leather, its minimalist silhouette exudes understated sophistication. Every detail, from the hand-stitched seams to the thoughtfully placed hardware, is a mark of our dedication to creating pieces that support your authentic self, beautifully and harmoniously. Experience the Edy Lenner difference. #LeatherBag #HandcraftedPerfection #SustainableStyle #FeminineElegance
• •Email Newsletter Snippet (Announcing a new collection): Dear Friends, We're thrilled to unveil our latest collection, born from a love for natural materials and timeless design. Each piece is mindfully created, with the utmost attention to detail, to bring you not just an accessory, but a companion that celebrates your unique femininity and confidence. We pour our hearts into every creation, hoping it brings a touch of lasting beauty to your life. Explore the new arrivals. With love, The Edy Lenner Team. #NewCollection #HandmadeWithPassion #EdyLennerValues
• •Website 'About Us' Excerpt: It all started with a passion for creation and the joy of seeing our handmade pieces bring happiness. At Edy Lenner, we believe in the power of quality craftsmanship and timeless design. Each bag and accessory is thoughtfully brought to life using carefully selected natural materials, a dedication to detail, and a desire to help you express your confident, harmonious self. We're not just making bags; we're crafting companions for your journey. #OurStory #BrandValues #HandmadeHeritage #ConsciousCreation