Brand Tone

Luxurious & Sophisticated, Edited & Timeless, Personal & Passionate, Inspiring & Empowering, Expert & Curated

Brand Values

• •Quality & Efficacy
• •Timeless Beauty
• •Simplicity & Effortlessness
• •Authenticity & Personal Vision
• •Understated Luxury
• •Self-Expression & Confidence
• •Cruelty-Free (as per Faire wholesale)

Best Practices

• •Embrace Understated Elegance: Use refined, sophisticated language. Avoid overly casual slang, excessive exclamation points, or hype. Focus on the intrinsic quality and a sense of timelessness.
• •Highlight the "Less is More" Philosophy: Emphasize ease of use, versatility, and how products enhance natural beauty rather than mask it. Focus on curated essentials.
• •Incorporate Edward's Voice (Subtly): Weave in the passion and personal touch of the founder. Use phrases that reflect his philosophy of making women feel beautiful and confident in a simple, elegant way.
• •Focus on Sensory Details & Quality: Describe the luxurious textures, sophisticated scents (like the signature fig in lipsticks), and the high-quality feel of the products.
• •Maintain Visual & Verbal Cohesion: Ensure the copy always aligns with the brand's minimalist, chic, and luxurious visual identity. The language should feel as premium and considered as the packaging and product design.

Social Perception

High-End & Aspirational, Trusted for Quality, Creator-Driven, Subtle & Elegant Results, Investment Purchase, Classic & Reliable

Copy Examples

• •Product (Ultra Slick Lipstick): "Discover the embodiment of timeless elegance. Our Ultra Slick Lipstick glides on effortlessly, bathing lips in rich, creamy color and a whisper of fig. Curated shades designed not to chase trends, but to celebrate your unique beauty. Simply luxurious, unmistakably you."
• •Brand Story Snippet: "From a passionate vision to an edited collection of beauty essentials. Edward Bess believes in the power of simplicity to reveal true radiance. Each formula is a testament to quality, designed to enhance, not conceal, for a look that is effortlessly sophisticated and forever yours."
• •Email Subject Line: "Unlock Your Radiance: Timeless Beauty, Reimagined by Edward Bess"
• •Social Media Post (New Collection): "Introducing [Collection Name]—where luxurious textures meet universally flattering hues. Edward Bess invites you to experience the art of understated glamour, crafted to make you feel simply beautiful. Explore the new icons of your beauty wardrobe. #EdwardBess #LuxuryBeauty #TimelessElegance #NewCollection"
• •Website Banner (Skincare): "The Black Sea Collection: Potent. Pure. Profoundly Rejuvenating. Experience skincare that transcends the everyday, inspired by the mystical allure of the Black Sea. For a complexion that tells a story of timeless vitality."