Brand Tone

Supportive, Professional, and Encouraging.

Brand Values

• •Personalized Learning
• •Accessibility
• •Building Confidence
• •Quality and Expertise
• •Community Focus

Best Practices

• •Always Lead with Empathy: Start communications by acknowledging the student's or parent's potential challenges (e.g., exam stress, difficult subjects) before presenting the solution. This aligns with their supportive value.
• •Spotlight the Educators: Continue to feature tutors in your marketing. This personalizes the brand, builds trust, and highlights the expertise at the core of your services.
• •Use Testimonials as a Cornerstone: Consistently share positive feedback from parents and students. This is your strongest form of social proof and directly reflects your brand's positive perception.
• •Maintain a Professional yet Encouraging Voice: In all copy, balance professionalism (clear information, correct grammar) with encouraging and optimistic language ("unlock your potential," "conquer your exams," "success is just a step away").
• •Stay Community-Focused: Continue to use language and create content that resonates specifically with the Newfoundland and Labrador community. Mentioning local schools, towns, and provincial curriculum helps to reinforce your position as a local leader in education.

Social Perception

EDUCO Education is perceived very positively by its clients. They are seen as a trustworthy, effective, and caring educational service. The recurring themes in testimonials are the significant improvement in students' grades and, just as importantly, their increased confidence in their academic abilities. The brand is viewed as a valuable community resource for students from K-12 to the post-secondary level.

Copy Examples

• •Is exam season a source of stress in your home? At EDUCO Education, we provide professional, personalized tutoring to help your teen conquer their exams with confidence. Our experienced educators in St. John's, Mount Pearl, and CBS are here to turn stress into success. Learn more and book a spot today!
• •Unlock your potential in Math 3201! 🚀 Our new curriculum-based workbook is packed with step-by-step solutions to help you master every concept. Developed in-house by expert educators. Order yours online and get ready to ace that next test! #EducoEducation #NLMath #StudentSuccess
• •More than just grades. We're here to build confidence that lasts a lifetime. Our supportive tutors work 1-on-1 with students to foster a love of learning and achieve their academic goals.
• •Welcome to EDUCO Education, where we believe every student can succeed. In this video, our founder, Matthew Lawrence, shares the story of how EDUCO began and our mission to remove educational barriers for students across Newfoundland and Labrador.
• •Meet Sarah! A passionate educator on our Mount Pearl team, Sarah specializes in helping students find the fun in physics. With a Master's in Education and 5 years of tutoring experience, she's dedicated to making complex topics click. Say hi to Sarah in the comments!