Brand Tone

Passionate & Enthusiastic, Niche & Curated, Visually Driven & Aesthetically Aware, Community-Oriented, Informative & Appreciative

Brand Values

• •Curation & Quality
• •Passion for Arts & Culture
• •Authenticity
• •Nostalgia & Discovery
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone characteristics (e.g., passionate, curated, visually descriptive), approved vocabulary, and things to avoid (e.g., overly formal language, generic slang).
• •Know Your Audience Deeply: Understand their language, their passions, and what resonates with them. The copy should speak directly to the music aficionado, the film buff, the art collector. Use terminology and references they appreciate.
• •Prioritize Authenticity and Enthusiasm: Let genuine passion for the products and the culture they represent shine through. Avoid overly corporate or salesy language. If you're excited about an item, convey that excitement.
• •Be Visually Descriptive (Even in Text): Since the products are highly visual (magazines, posters), use language that evokes imagery and appeals to aesthetic sensibilities. Highlight design, artwork, and the tactile nature of physical media.
• •Maintain Consistency Across All Channels: Whether it's a tweet, an Instagram caption, a product description, or an email, the underlying tone should feel familiar and aligned with the Hubble Mags brand. Regular review and internal alignment can help achieve this.

Social Perception

Specialized Retailer, Trusted & Reliable (within its niche), Cool & Trendy, Enthusiast-Run

Copy Examples

• •Instagram Post for a New Magazine Arrival: Just landed: The latest issue of [Magazine Name]! Dive deep into untold stories and stunning visuals from the world of [Genre/Topic]. For the true enthusiast. ✨ Grab your copy before it’s gone! #NewCollection #MagazineLove #CultureHub #HubbleMags
• •Facebook Ad for Posters: Adorn your walls with icons. 🎸🎬 Our curated collection of posters features legendary musicians and unforgettable film moments. High-quality prints for the discerning fan. Find your masterpiece at Hubble Magazine Store. Shop Now -> [Link]
• •TikTok Video Caption (Showcasing a Special Edition Vinyl/CD): Unboxing pure gold! 🤩 This limited edition [Artist Name] release is a work of art. The details, the sound... *chef's kiss*. Who else needs this in their collection? 👇 #VinylJunkie #MusicHeads #LimitedEdition #HubbleFinds @hubblemags
• •Email Newsletter Snippet for a Themed Collection: This week, we're celebrating the rebels and visionaries of 90s indie rock! 🤘 Explore our handpicked selection of magazines, rare prints, and essential albums that defined an era. Rediscover the classics, uncover hidden gems. Explore the Collection: [Link]
• •Website Banner for a Sale: Feed Your Passion. Fuel Your Walls. 🔥 Get up to 20% off selected magazines and posters for a limited time. Your next favorite piece awaits. Don't miss out! #HubbleSale #ArtLovers #MusicCollection