Brand Tone

Inspirational & Empowering, Vital & Energetic, Inclusive & Welcoming, Stylish & Confident, Comfort-Focused

Brand Values

• •Vitality
• •Community
• •Inclusivity
• •Quality & Craftsmanship
• •Customer Delight
• •Legacy & Trust
• •Innovation
• •Sustainability & Ethical Practices

Best Practices

• •Lead with "Vitality" and "Movement": Ensure these core concepts are woven into messaging, emphasizing energy, health, and an active lifestyle.
• •Maintain an Inspirational and Empowering Voice: Use language that motivates and encourages customers to embrace their potential and feel confident.
• •Highlight Inclusivity: Craft messages that resonate with a diverse audience, emphasizing that Edrio is for everyone.
• •Balance Style with Comfort and Functionality: Clearly communicate that Edrio apparel is not just fashionable but also designed for comfortable movement and practical wear.
• •Subtly Reference Legacy and Quality: Where appropriate, allude to the heritage and trust associated with the Oswal Group to reinforce perceptions of quality and craftsmanship without overshadowing the Edrio brand identity.

Social Perception

Emerging Athleisure Player, Associated with Quality (due to Oswal Group legacy), Fashion-Forward yet Functional, Positive Customer Service, Limited Independent Online Reviews/Discussions

Copy Examples

• •Headline: Edrio: Ignite Your Vitality. Move with Confidence. Body: Life is energy. It's the sun on your skin, the joy in motion. Edrio crafts stylish, breathable athleisure wear that moves with you, empowering you to embrace every vibrant moment. Discover apparel designed for your unique rhythm.
• •Headline: Movement is for Every Body. Style is for You. Body: At Edrio, we believe in the power of movement to uplift and connect. Our inclusive designs offer unparalleled comfort and chic style, so you can express yourself freely, no matter your journey. Find your fit, find your fire.
• •Headline: From Sunrise Strolls to Sunset Sessions: Edrio Moves With Your Day. Body: Don't just live your day, *feel* it. Edrio's versatile athleisure wear blends premium comfort with contemporary designs, effortlessly adapting to your active lifestyle. Experience the freedom of movement, redefined.
• •Headline: Crafted for Comfort. Designed for Life. Backed by Legacy. Body: With 70 years of textile excellence from the Oswal Group, Edrio brings you athleisure wear that’s built to last and designed to inspire. Feel the difference quality makes. Embrace your vitality.
• •Headline: Join the Edrio Movement: Where Style Meets Wellbeing. Body: We're more than just apparel; we're a community celebrating the joy of an active life. Edrio offers fashion-forward athleisure that supports your journey to physical and mental wellbeing. Step out, move freely, live vibrantly.