Brand Tone

Elegant & Luxurious, Sophisticated & Innovative, Empowering & Confident, Approachable & User-Friendly, Inclusive

Brand Values

• •Quality & Performance
• •Innovation & Technology
• •Aesthetics & Design
• •Customer Transformation & Well-being
• •Inclusivity
• •Ease of Use

Best Practices

• •Weave in "Luxury" and "Elegance" Naturally: Use sophisticated but accessible vocabulary. Focus on the premium feel of the materials (e.g., "serene green hues," "timeless charm of gold," "sleek titanium plates") and the elevated experience ("luxurious ritual," "elevate your vanity").
• •Emphasize "Empowerment" Through Benefits: Don't just list features; explain how they empower the user. For example, instead of "Adjustable heat settings," say "Perfectly tailored heat for your unique hair type, ensuring gorgeous results without the guesswork." Highlight the "transformative power" and the ability to achieve "fabulous" or "salon quality" looks.
• •Maintain an "Approachable & User-Friendly" Voice: While luxurious, avoid overly technical jargon or an intimidating tone. Use words like "easy," "effortless," "intuitive," "game-changer" as seen in customer reviews. Instructions should be clear and encouraging.
• •Showcase "Innovation" with Clarity: When mentioning technology (e.g., "cool shot function," "ionic technology"), briefly explain the user benefit (e.g., "locks in your style," "banishes frizz for added shine"). This makes innovation feel tangible and valuable.
• •Reflect "Inclusivity" in Language and Imagery: Consistently reiterate that products are for "all hair types." Ensure marketing visuals represent diverse hair textures and styles. Use welcoming and broad language that speaks to a wide audience.

Social Perception

Positive & Trusted, Aspirational & Desirable, Problem-Solver, Modern & On-Trend

Copy Examples

• •Headline: Unlock Your Hair's Brilliance. Edrée: Luxury Tools, Effortless Style. Body: Tired of hair that doesn't listen? Discover the Edrée difference. Our exquisitely designed tools blend cutting-edge technology with intuitive handling, empowering you to create salon-perfect looks with ease. Elevate your everyday.
• •Social Media Post (Instagram - with an image of a sleek hairstyle): Golden hour glow, meet your perfect match. ✨ The Aurélie flat iron glides effortlessly, leaving nothing but radiant shine and touchable softness. Experience the art of beautiful hair. #EdreeHair #LuxuryStyling #HairGoals #EffortlessElegance
• •Product Description Snippet (for 'the loulou'): One tool, endless possibilities. Whether you crave sleek sophistication or bouncy, flirty curls, 'the loulou' delivers. Its innovative cool-shot technology locks in your style for all-day fabulous, while titanium plates ensure a smooth, damage-minimizing glide. Your ultimate style chameleon awaits.
• •Email Subject Line: Your Invitation to Effortlessly Chic Hair Starts Now. Email Body Preview: Imagine hair that’s not just styled, but transformed. Edrée’s collection of luxury hair tools makes it possible. Designed for every hair type, ready for your unique style.
• •TikTok Video Concept (Voiceover - upbeat and friendly): Struggle with frizz? Watch this! 👋 The Edrée Suki brush tames even the wildest manes in minutes. Ionic tech for shine, anti-scald for safety. Get ready for your best hair day, every day! Link in bio! #Edree #HairTransformation #FrizzFree #EasyHairstyles