Brand Tone

Aspirational yet Accessible, Enthusiastic and Passionate, Confident, Modern and Clean, Customer-Focused and Friendly

Brand Values

• •Quality
• •Affordability
• •Accessibility
• •Individuality/Self-Expression
• •Customer Satisfaction
• •Elegance and Sophistication
• •Community

Best Practices

• •Focus on the Sensory Experience & Emotion: Describe how the fragrance makes you *feel* and the memories or moods it evokes, not just the notes.
• •A fragrance is a 'statement, a memory, and a part of your identity.'
• •Maintain a Confident, Enthusiastic, and Inclusive Voice: Speak as passionate fragrance lovers sharing their discoveries.
• •Ensure the language is welcoming to everyone, aligning with the unisex nature of the perfumes and the goal of fostering a community.
• •Highlight Quality and Craftsmanship Subtly: Mention 'thoughtfully designed,' 'carefully curated notes,' or 'handmade' to reinforce the quality aspect without sounding ostentatious, always tying it back to the attainable luxury they offer.

Social Perception

Positive Value Proposition, High-Quality Scents, Attractive Presentation, Trustworthy

Copy Examples

• •Imagine being enveloped in a unique blend of carefully curated notes, designed to evoke a sense of luxury and refinement.
• •Perfect for those moments you want to feel indulged.
• •EDPClub offers premium, long-lasting perfumes crafted with passion, making luxury accessible to all fragrance lovers.
• •Loved by scent enthusiasts.
• •Find the scent that tells your story. #edpclub #LuxuryForLess #ScentStory #UnisexFragrance