Brand Tone

Helpful and Solution-Oriented, Informative and Educational, Direct and Product-Focused, Approachable and Friendly (especially on social media), Reassuring (regarding product support and returns)

Brand Values

• •Effectiveness and Problem Solving
• •Quality
• •Pet Welfare (within the context of their product range)
• •Customer Support and Satisfaction
• •Innovation/Technology

Best Practices

• •Focus on the Solution, Not Just the Product: Frame copy around how the product solves a specific problem or improves the pet owner's life (e.g., "Gain peace of mind," "Enjoy stress-free walks").
• •Educate and Empower: Provide clear, concise information about how products work and their benefits. Use blog posts, FAQs, and video content to elaborate on usage and training tips, reinforcing their role as an expert support.
• •Use a Helpful and Approachable Tone: Even when discussing technical products, keep the language accessible and friendly. Avoid overly technical jargon where possible, or explain it clearly.
• •Emphasize Support and Guarantees: Consistently mention customer support availability, return policies, and product warranties to build trust and reassure customers about their purchase.
• •Acknowledge and Address Potential Concerns (Subtly): For more controversial products like training collars, proactively highlight features like multiple (including non-shock) stimulation levels (vibration, sound), adjustability, and the aim of fostering better communication and safety, positioning them as tools for responsible training. This shows an awareness of customer sensitivities.

Social Perception

Positive for Service and Delivery, Seen as a Reliable Supplier of Electronic Pet Products, Mixed Views on Product Types (Industry-Wide), Trusted for Product Information (by their customers)

Copy Examples

• •Headline: Stop Barking, Start Understanding. Our humane anti-bark solutions help you and your furry friend find peace, gently.
• •Social Media Post: Escape artist on your hands? 🐾 Keep them safe and sound with our easy-to-set-up GPS Dog Fences. Explore with peace of mind! #eDogAustralia #GPSpetfence #DogSafety
• •Product Description Snippet (for a training collar): Build a better bond with clear communication. Our remote training collars offer multiple stimulation levels, including vibration and tone, to help you guide your dog effectively and kindly. Learn more on our YouTube channel!
• •Email Subject Line: Tired of unwanted behaviors? eDog has the tools + support you need.
• •Website Banner: Quality Tech for Happy Pets. From GPS trackers to grooming kits, find smart solutions backed by Aussie support and a 30-day guarantee. [Shop Now]