Brand Tone

Personal, heartfelt, appreciative, and intimate, reflecting a sense of nostalgia and gratitude from the founder.

Brand Values

• •Timeless Elegance
• •Passion and Love
• •Customer Connection
• •Confidence and Individuality
• •Quality and Sophistication

Best Practices

• •Develop a "Founder's Voice" Persona: All copy should be written as if it's coming directly from Sarah. Use "I" and "my" to maintain the personal, heartfelt connection, creating a consistent and authentic narrative.
• •Prioritize Storytelling Over Selling: Frame all communication around the brand's 27-year journey, its values, and the relationship with its customers. The sale is the context, but the story is the message.
• •Use an Appreciative and Gracious Vocabulary: Incorporate words like "gratitude," "thank you," "wonderful years," and "cherished" into the copy to consistently reinforce the farewell tone.
• •Maintain a Focus on Elegance and Timelessness: When describing products, connect them back to the core values of timeless style and sophistication, reminding customers of the brand's long-standing promise.
• •Create a Simple Style Guide: Define the tone (e.g., "Heartfelt, Appreciative, Elegant") and list key phrases to use or avoid to ensure all communications remain consistent.

Social Perception

Perceived as a trusted, long-standing local boutique with a personal touch and a sense of familiarity, especially by established customers. The closing sale reinforces a perception of gratitude towards a loyal community.

Copy Examples

• •A Final Farewell: Thank You for 27 Wonderful Years
• •More Than a Dress. A Piece of a Story. The Final Sarah Collection.
• •Chosen with Love, For One Last Time. Up to 80% Off Everything.
• •For over 27 years, we've shared a journey of style and grace. As I close this chapter, I want to thank each of you. Take home a piece of Sarah's Singapore in our final farewell sale. Your support has meant the world to me. With gratitude, Sarah.
• •This classic blazer isn't just a garment; it's a piece of our story. Curated with the same passion that started this journey 27 years ago, it represents the timeless elegance we've always cherished. A final opportunity to own a part of our legacy.