Brand Tone

Professional, Client-centric, Quality-focused, and Aspirational

Brand Values

• •Quality Craftsmanship
• •Client Collaboration
• •Transparency
• •Integrity & Trust
• •Innovation & Design Excellence
• •Personalization

Best Practices

• •Develop a Brand Voice Guide: Clearly define the tone (e.g., professional, sophisticated, warm, aspirational), key messaging points, preferred terminology, and words to avoid. Share this guide with everyone who creates content.
• •Focus on "You" (The Client): Frame benefits and features around the client's needs, dreams, and aspirations. Use language that resonates with their desire for a quality, personalized home and a trustworthy building partner.
• •Highlight Core Values Consistently: Weave in mentions of quality, craftsmanship, collaboration, transparency, and innovation naturally throughout all communications – website copy, brochures, social media, and client interactions.
• •Show, Don't Just Tell: Instead of saying "we build high-quality homes," describe the quality materials, the meticulous process, the attention to detail, or share testimonials (once available) that illustrate this. Use vivid, evocative language that paints a picture of luxury and satisfaction.
• •Maintain Professionalism and Clarity: Ensure all copy is grammatically correct, free of jargon (unless clearly explained), and easy to understand. The language should reflect the high-end nature of the homes being built, inspiring confidence and trust.

Social Perception

Clients would likely expect a high level of service, superior quality, and a seamless experience.

Copy Examples

• •EDKRA Custom Homes: Building Your Vision, Beyond Expectation. From initial concept to final detail, we partner with you to create a home that's not just built, but meticulously crafted to reflect your unique lifestyle. Experience the EDKRA difference – where luxury meets livability in Calgary.
• •The Foundation of Your Dream Home? Trust and Transparency. At EDKRA, we believe building your custom home should be an exciting and transparent journey. Our dedicated team guides you through every step, ensuring quality, clear communication, and a home that endures. Let's design your legacy.
• •More Than a House, It's Your Haven. Crafted by EDKRA. Imagine a space perfectly tailored to your aspirations. EDKRA Custom Homes specializes in transforming those dreams into architectural reality. Discover our commitment to exceptional design, superior craftsmanship, and a truly personalized building experience in Calgary.
• •Design. Build. Maintain. Your Lifelong Partner in Luxury Living. EDKRA offers a comprehensive approach to custom home building. We don't just construct houses; we create enduring homes and lasting relationships. From groundbreaking to post-construction support, we're with you every step of the way.
• •Experience the Art of Custom Home Building with EDKRA. Passion for design, dedication to quality, and a focus on your vision. EDKRA Custom Homes merges timeless craftsmanship with modern innovation to build exceptional residences in Calgary. What will your EDKRA home look like?