Brand Tone

Approachable Expertise

Brand Values

• •Curated Excellence
• •Discovery and Exploration
• •Community and Passion
• •Customer-Centric Service
• •Sustainability

Best Practices

• •Lead with the Story: Every wine has a story of its place, its maker, and its character. Always frame copywriting around this narrative of discovery and craftsmanship, rather than just listing technical details. This maintains the "Approachable Expertise" tone.
• •Use Evocative, Sensory Language: Instead of "this wine is good," use descriptive words that engage the senses, like "crisp citrus," "earthy spice," "velvety finish." This reinforces the brand's expertise and passion.
• •Adapt the Tone to the Platform: Maintain the core values of quality and discovery, but tailor the delivery. Keep the sophisticated and educational tone for the website and email, but embrace a more fun, relatable, and humorous voice for platforms like TikTok to broaden appeal.
• •Always Be Inclusive: Use welcoming language like "whether you're an expert or just curious" to ensure no one feels intimidated. Position the brand as a guide on a shared journey, not a gatekeeper of elite knowledge.
• •Turn Features into Benefits: Don't just say "we sell wine from small wineries." Say "we partner with passionate artisans so you can discover unique wines you won't find anywhere else." This connects the brand's actions (the value) directly to the customer's experience (the benefit).

Social Perception

The public and customer perception of Edka Wines is highly positive. The brand is seen as a Trusted Curator for high-quality and unique wines, Knowledgeable & Helpful due to detailed descriptions and pairing suggestions, Premium but Accessible, appealing to a broad audience, and a Community Builder, successfully integrating into the enthusiast community.

Copy Examples

• •This isn't just Pinot Noir. It's the story of a New Zealand vineyard, captured in a bottle. Delicate, floral, and bursting with red fruit, it’s our latest discovery from a small-batch winery we love. Ready for a trip to the other side of the world? Tap the link in our bio to 'Discover the Magic.' #EdkaWines #PinotNoir #NewZealandWine #ArtisanWine #WineDiscovery
• •Your Personal Sommelier is Here. Stop guessing, start discovering. Get wines handpicked just for you, from hidden gems to celebrated classics, delivered to your door. Tell us what you love, and we'll handle the adventure. [Start Your Wine Journey]
• •Tired of the same old bottle? Let us do the exploring for you. Artisan wines from around the world, delivered. Welcome to the club. #EdkaWines #WineClub #BoutiqueWine #WineTime #UnboxTheMagic
• •Hi [Customer Name], forget the flight tickets. This weekend, we’re bringing the heart of Rioja to you. We've just added a stunning, family-made Tempranillo to our collection—think bold red fruit, a hint of spice, and a story in every sip. It’s the perfect partner for a relaxing dinner or sharing with friends. See what makes it so special. [Shop the Wine]
• •Elevate your next corporate event. From client gifts to team celebrations, our curated wine selections make a statement of quality and sophistication. We partner with you to choose the perfect wines that fit your taste and budget. Make your next event unforgettable. [Learn More About Corporate Services]