Brand Tone

Academic, Authoritative, and Trustworthy

Brand Values

• •Scientific Rigor
• •Education
• •Accessibility

Best Practices

• •Prioritize Clarity and Precision: Avoid jargon where possible, but when using technical terms (especially for the "Expert" collection), define them clearly. The language should be precise to reflect scientific accuracy.
• •Lead with Curiosity, Support with Science: Frame topics with engaging questions that spark curiosity ("Why do we...?," "How does...?"). Then, deliver the answer with the authority of scientific evidence, citing research or expert consensus.
• •Maintain an Educated but Humble Voice: The tone should be that of a knowledgeable guide, not an arrogant lecturer. Use phrases like "Let's explore," "Evidence suggests," and "This helps us understand" to create a collaborative feeling with the reader.
• •Ensure Visual Consistency: The clean, professional, and minimalist aesthetic of the website should be reflected in all marketing materials. Use high-quality imagery and a consistent font and color palette that feels modern and academic.
• •Segment Your Audience: Tailor the depth and technicality of the copy to the target audience. The language used to promote a book for the general public ("Psihologie și viață") should be more accessible and story-driven than for a book aimed at clinical psychologists ("Psihologul expert"). This shows respect for the audience's level of knowledge.

Social Perception

Respected Niche Publisher. Editura ASCR is perceived as a serious and reliable source for psychology literature in Romania. It is not a mainstream, high-volume publisher but a specialized one that holds authority in its field. Professionals and students in psychology and related fields recognize it as a go-to publisher for essential academic texts and practical guides. The general public interested in popular science and psychology would see it as a credible and trustworthy brand. Its original religious affiliation appears to be a legacy issue with no bearing on its current perception in the market.

Copy Examples

• •Why do we make irrational decisions? The answer isn't magic, it's science. Our new book, Alchemy, explores the hidden psychological reasons behind our choices. Understand your mind, transform your thinking. Smart books for curious readers. Discover more at ascred.ro.
• •Subject: New in The Expert Psychologist Collection: Process-Based Therapy. Body: Dear Colleague, we are pleased to announce the release of Process-Based Therapy (PBT). This essential guide provides a new framework for understanding and treating mental health disorders by focusing on core biopsychosocial processes. Backed by extensive research, this title is an indispensable addition to your clinical library. Order your copy and access exclusive resources for practitioners.
• •Headline: Stop Cramming. Start Learning. Discover evidence-based techniques that create deep and durable knowledge. Our book, Make It Stick, uses insights from cognitive science to help you become a more effective learner. Learn How.
• •Headline: Stories that Build Minds. Introducing our collection of smart stories for young readers. Developed with psychological insight, these books are more than just tales—they are tools for fostering emotional intelligence and curiosity in your child. Explore the Collection.
• •Headline: Inside the Teenage Brain. Navigate the complexities of adolescence with confidence. Your Teen's Brain, based on the latest neuroscience, offers practical insights into the stress, minds, and emotions of teenagers. A must-read for parents and educators. Get Your Guide to Understanding Teens.