Brand Tone

Warm and Affectionate, Inspiring and Engaging, Educational and Respectful, Culturally Rich and Celebratory, Thought-Provoking

Brand Values

• •Intention and Dedication
• •Cultural Heritage
• •Quality and Aesthetics
• •Creativity and Innovation
• •Integral Development of Children
• •Inclusivity and Respect
• •Sustainability
• •Social Contribution (Amanuta Solidario)

Best Practices

• •Always Circle Back to \"Intention\" (Amanuta): Remind yourselves and the audience that every aspect of the book – from story selection to illustration to production – is deliberate and purposeful. Use words like \"crafted,\" \"carefully curated,\" \"thoughtfully designed.\"
• •Emphasize Emotional Connection and Wonder: Use language that evokes feelings of warmth, inspiration, excitement, and curiosity. Words like \"enchant,\" \"spark,\" \"discover,\" \"heartwarming,\" \"celebrate,\" and \"imagine\" align well.
• •Highlight Cultural Richness with Pride: Speak authentically about Chilean and Latin American heritage. Use terms that convey value and uniqueness, such as \"treasure,\" \"legacy,\" \"roots,\" \"vibrant,\" and \"authentic voices.\"
• •Balance Education with Engagement: While the educational value is key, the copy should feel inviting and playful, not didactic or overly formal. Focus on the joy of learning and discovery. Mentioning \"stimulating creativity\" or \"playful learning\" can be effective.
• •Maintain a Respectful and Inclusive Voice: Address children and adults in a way that acknowledges their intelligence and capacity for understanding. Ensure that the language used is inclusive and celebrates diversity, reflecting the content of many of their books. Avoid patronizing language.

Social Perception

Award-Winning and Prestigious, High-Quality and Beautifully Illustrated, Culturally Significant and Necessary, Educational and Enriching, Inspiring and Emotionally Resonant, Innovative and Forward-Thinking, Authentic and Courageous

Copy Examples

• •Headline: Unearth the Stories That Shape Us. Body: At Editorial Amanuta, we believe every child deserves to see their world, their heritage, and their dreams reflected in the pages of a book. Discover beautifully illustrated tales crafted with intention, love, and a deep respect for the voices of Latin America. Spark imagination, foster empathy, and celebrate culture with Amanuta.
• •Headline: More Than Just a Book, It's an Adventure of the Heart. Body: What if a book could open not just a story, but a universe of feeling and wonder? Editorial Amanuta lovingly creates award-winning children's books that inspire curiosity, celebrate our roots, and nurture young minds and hearts. Intentionally designed, beautifully crafted.
• •Headline: Quality Stories for Curious Minds. Body: Tired of the same old tales? Editorial Amanuta offers a refreshing world of children's literature, recognized globally for quality and creativity. From vibrant explorations of nature to heartwarming stories of heritage, each book is a treasure designed to be cherished for generations. Dive into a world of intentional reading.
• •Social Media Post (with an image of a new book): Text: ✨ New Release! ✨ With every turn of the page, we weave intention, art, and heritage. Our latest book invites little explorers [and big dreamers!] on a journey to [mention book's theme, e.g., \"discover the magic of the Andes\" or \"understand the power of empathy\"]. Crafted with love, designed to inspire. Available now! #Amanuta #ChildrensBooks #CulturalHeritage #ReadWithIntention #NewBook
• •Short Ad Copy: Editorial Amanuta: Award-winning children's books from Chile. Crafted with intention, celebrating culture, inspiring young minds. Discover the difference.