Brand Tone

Passionate & Enthusiastic, Nostalgic & Reverent, Community-focused & Engaging, Detail-oriented & Quality-conscious, Feminine & Empowering, Magical & Whimsical

Brand Values

• •Rescue and Preservation of Literary Heritage
• •Quality and Beauty in Publishing
• •Passion for Literature
• •Community Engagement
• •Innovation in Publishing
• •Female Empowerment
• •Eco-consciousness

Best Practices

• •Embrace Storytelling: Frame communications around the narrative of rediscovering lost treasures and the magic of books. Use evocative language that sparks curiosity and nostalgia.
• •Highlight Craftsmanship: Consistently emphasize the quality, beauty, and unique design features of the books. Use descriptive adjectives that appeal to the senses (e.g., "sumptuous velvet cover," "intricate illustrations," "gilded edges").
• •Foster Community: Address readers directly, use inclusive language ("we," "our community"), and encourage interaction, especially when promoting crowdfunding campaigns or social media engagement.
• •Maintain a Passionate Voice: Let the genuine love for literature shine through. Use enthusiastic and heartfelt language when talking about authors, stories, and the mission of the press.
• •Showcase Expertise and Curation: Position the brand as a knowledgeable guide to rare and classic literature. Explain the significance of the works being published and the care taken in their selection and production.

Social Perception

Highly Respected for Quality, Trusted Curator of Unique Books, Community Builder, Successful and Innovative, Customer-Oriented

Copy Examples

• •Headline: Rediscover the Magic. Unearth Lost Tales. Body: At Editora Wish, we journey through time to bring you forgotten literary gems in editions so beautiful, they'll enchant your bookshelf. Support our next quest on Catarse and become part of the story.
• •Headline: More Than Just a Book. It's a Treasure. Body: We believe books are artifacts of wonder. That's why every Editora Wish classic is crafted with exquisite detail, from unique illustrations to premium finishes. Own a piece of literary history.
• •Headline: By Book Lovers, For Book Lovers. Body: Our all-female team is powered by a passion for stories that deserve to be told. Join the Wish family and explore worlds old and new, curated with love and an eye for the extraordinary.
• •Headline: The Story Behind the Story. Body: Ever wondered about the original Little Mermaid or the tales that inspired your favorite fantasies? Editora Wish delves into the archives to bring you authentic, beautifully illustrated editions of timeless narratives.
• •Headline: Your Next Adventure is a Wish Away. Body: From haunting Victorian mysteries to enchanting fairy tales, our carefully selected titles and special editions are designed to transport you. What story will you wish for next? Explore our latest collection.