Brand Tone

Sophisticated & Elegant, Curated & Discerning, Exclusive & Aspirational, Personalized & Attentive, Confident & Understated

Brand Values

• •Quality & Craftsmanship
• •Exclusivity & Uniqueness
• •Customer Centricity
• •Trust & Integrity
• •Timeless Style & Modern Sensibility

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Sophisticated, Curated, Exclusive, Personalized, Confident) with clear examples of "do's and don'ts" for language, sentence structure, and vocabulary. This ensures everyone creating content is aligned.
• •Focus on "Curated" Language: Consistently use words and phrases that emphasize the selective and expert nature of the boutique, such as "handpicked," "select," "edited," "discerning," "exclusive collection," and "artisanal."
• •Emphasize Quality and Exclusivity, Not Just Price: While luxury implies a higher price point, the copy should focus on the intrinsic value – craftsmanship, designer prestige, unique finds, and the elevated style EditNewYork offers, rather than overt price boasting.
• •Maintain a Polished and Articulate Voice: Avoid overly casual slang, colloquialisms, or overly effusive language. Opt for clear, elegant, and intelligent prose that reflects the sophistication of the brand and its clientele.
• •Personalize When Possible, but Always Professionally: In communications like emails or stylist interactions, use a warm and personalized approach, but always maintain a high level of professionalism and respect, aligning with the "client always comes first" value.

Social Perception

As a High-End Destination, Curated Selection, Established & Reputable, Service-Oriented (Implied)

Copy Examples

• •Instagram Post (New Arrival): Discover the exquisite tailoring of @[DesignerBrand]'s latest collection, now gracing our Madison Avenue boutique and online. Timeless elegance, redefined. #EditNewYork #LuxuryFashion #[DesignerBrand] #NewArrivals #UpperEastSide
• •Website Banner (Seasonal Collection): Embrace the new season with EditNewYork. Explore our curated selection of transitional pieces from the world's most sought-after designers and exciting new talents. Build your effortlessly chic wardrobe.
• •Email Newsletter Subject Line: An Edit of Distinction: Fresh Perspectives in Luxury Await You (Body Snippet): Dear [Client Name], At EditNewYork, we believe in the power of beautifully crafted fashion to inspire. This week, we invite you to explore new arrivals that speak to both timeless sophistication and modern allure, handpicked for your discerning eye...
• •Facebook Ad (Targeting Luxury Shoppers): Your destination for curated luxury on the Upper East Side and beyond. EditNewYork offers a personalized shopping experience and an unparalleled selection of premier designers. Visit us on Madison Avenue or explore our online boutique. [Link]
• •Product Description Snippet (for a dress): Crafted from the finest silk, this @[DesignerBrand] dress embodies understated glamour. Its fluid silhouette and meticulous detailing offer a testament to contemporary design and timeless appeal. A cornerstone piece for the discerning wardrobe, available at EditNewYork.