Brand Tone

sophisticated, academic, and minimalist

Brand Values

• •Conceptual Integrity
• •Collaborative Spirit
• •Design Excellence & Craftsmanship
• •Exclusivity and Uniqueness

Best Practices

• •Use Precise, Intentional Language: Avoid generic marketing terms. Instead of "beautiful designs," use "carefully composed visual systems." Instead of "we help businesses grow," use "we articulate brand identities through typography and image."
• •Maintain a Formal and Direct Tone: Address the audience as peers. Use declarative sentences and a confident, expert voice. Eliminate unnecessary pleasantries or superlatives.
• •Prioritize Clarity and Brevity: The minimalist visual aesthetic should be matched by the copy. Sentences should be clear, concise, and impactful. Each word should serve a purpose.
• •Focus on the 'How' and 'Why,' Not Just the 'What': Explain the strategic thought process behind the design. Use phrases like "A study in...," "An exploration of...," or "A system designed to..." to give insight into the conceptual phase.
• •Let the Work Speak for Itself: Keep copy minimal, especially on visual platforms like Instagram. Use short, descriptive captions that frame the work without overshadowing it. The visual itself should be the hero.

Social Perception

Perceived as a high-end, boutique design studio, sought-after for projects requiring a refined and modern aesthetic. Clients choose edition.studio for its distinct artistic vision and specialized expertise in typography and visual identity, viewing it as a specialized practice for a discerning clientele.

Copy Examples

• •Introducing ES Grotesk. A study in form and clarity. Developed for projects demanding a precise and enduring visual language. Available now from the edition.studio Type Foundry.
• •Visual Identity for (Client Name). A system built on strategic typography and considered imagery to articulate a modern brand narrative.
• •Our practice is built on collaboration. We are currently engaging with photographers and strategists for upcoming projects. If our work resonates with your own, we invite you to connect.
• •edition.studio is the collaborative practice of Victoire Coyon and Adrien Menard. We design and develop visual languages for local and international clients, creating unique editions in form and concept.
• •Subject: New Work & Studio Notes. A look at our recent identity system for (Client Name) and an essay on the structural evolution of sans-serif type. Read on.