Brand Tone

empathetic, supportive, and gentle

Brand Values

• •Emotional Intelligence & Self-Awareness: Providing tools and resources that encourage introspection and understanding of one's own emotions and those of others.
• •Well-being & Personal Growth: A commitment to helping individuals improve their mental and emotional health and foster personal development.
• •Human Connection & Solidarity: Publishing materials that promote understanding and empathy in relationships.
• •Gentleness & Support: Creating a safe and encouraging space for individuals to explore their feelings and personal journeys.
• •Quality & Practicality: Offering well-designed and useful tools that customers find effective and of good quality.

Best Practices

• •Use Empathetic Language: Choose words that convey understanding, warmth, and support. Avoid jargon or overly clinical terms; instead, opt for accessible and gentle phrasing.
• •Focus on "Feeling" Words: Directly address and validate emotions. Use words that resonate with the emotional experiences of your audience (e.g., "joy," "calm," "overwhelm," "comfort," "peace").
• •Maintain a Soft, Encouraging Voice: Frame messages positively and encouragingly. Even when addressing challenges, do so with a tone of hope and gentle guidance.
• •Ensure Visual and Textual Harmony: The gentle and supportive tone of the copy should be consistently reflected in the visual elements used across all platforms (soft colors, calming imagery).
• •Be Authentic and Transparent: While maintaining a supportive tone, ensure communications are genuine. If addressing sensitive topics or company decisions (like the use of AI), aim for clear and empathetic explanations, acknowledging audience concerns where appropriate to rebuild trust.

Social Perception

Customers generally have a very positive perception of the brand, frequently praising the quality of the products, the speed of delivery, and the excellent customer service. Users appreciate the focus on emotional well-being and personal development, finding the tools helpful for both personal use and professional applications

Copy Examples

• •Feeling overwhelmed? Find a soft place to land with our journals and guides, lovingly crafted to help you navigate your emotions and rediscover your inner calm. Your journey to well-being starts here.
• •Gently organize your days and nurture your soul. Our new planner is more than just a schedule; it's a companion for your growth, filled with prompts and spaces to reflect, dream, and simply be.
• •What small step are you taking for your well-being today? Share your gentle intentions with us. Remember, every little bit of self-care counts. #EmotionalWellbeing #SelfLoveJourney
• •Introducing 'The Art of Gentle Resilience' – a heartfelt guide to treating yourself with the kindness you deserve. Explore tender practices to soothe your heart and build lasting inner strength. Because you are worthy of your own compassion.
• •You're not alone on this path. Join our community of kindred spirits exploring the landscape of emotions together. Let's share, support, and grow in a space of gentle understanding. #EditionsEmotionCommunity #YouAreSupported