Brand Tone

Engaged and Militant, Collective and Collaborative, Critical and Reflective, Hopeful and Constructive, Accessible and Inclusive, Experimental and Bold, Transparent

Brand Values

• •The Commons & Shared Knowledge
• •Social Justice
• •Ecological Awareness
• •Independence
• •Solidarity
• •Transformation
• •Intellectual Honesty and Critical Thinking
• •Joy as a Transformative Force

Best Practices

• •Emphasize Collective Action and "We": Use language that reflects the cooperative and community-focused nature of the brand. Phrases like "let's build together," "our collective effort," or "join the conversation" reinforce this.
• •Use Action-Oriented Verbs: Employ strong verbs that inspire engagement and reflect the brand's commitment to social change, such as "challenge," "deconstruct," "transform," "build," "share," "question," and "act."
• •Maintain a Critical yet Hopeful Stance: Address serious societal issues directly and critically, but always offer a sense of possibility, alternative, or the power of collective effort to create positive change.
• •Be Transparent and Educational: When appropriate, explain the "why" behind their actions (e.g., why they are a SCOP, why they offer free digital books), demystifying processes and inviting understanding, similar to their "La mécanique du livre" podcast.
• •Incorporate Values Naturally: Weave in core values like "the commons," "social justice," "independence," and "solidarity" into messaging, not as buzzwords, but as genuine drivers of their work and publications. For example, highlighting how a new book contributes to a specific aspect of social justice.

Social Perception

A committed and activist publishing house, A supporter of diverse and often marginalized voices, An innovative and ethical player in the publishing world, A community-oriented entity, A source of critical knowledge and tools for action

Copy Examples

• •Book Launch Post: "Words as seeds, books as tools. Join us [Date] for the launch of [Book Title], a vital exploration of [Topic]. Let's deconstruct, discuss, and build alternatives together. #ÉditionsDuCommun #SocialChange #NewRelease"
• •Subscription Campaign Appeal: "Tired of the same old narratives? Support a publishing house that dares to differ. Subscribe to Éditions du commun and receive a year of critical thought, hopeful stories, and tools for action. Become part of our collective. #IndependentPublishing #Commons #ReadEngageAct"
• •Event Promotion (e.g., a debate): "Beyond the headlines, beyond the consensus. [Event Name] on [Date] brings together voices to dissect [Issue]. Let's foster critical debate and ignite change. Your perspective matters. #CriticalThinking #CommunityEvent #Rennes"
• •Call for Manuscripts (if applicable, adapted from their values): "Do you have a story that challenges, a perspective that enlightens, an idea that can reshape our commons? Éditions du commun seeks texts that dare to imagine and inspire action. We champion diverse voices. #Publishing #SocialJustice #CollectiveAction"
• •General Brand Statement Post: "At Éditions du commun, we believe books are more than paper and ink. They are catalysts for transformation, bridges between ideas, and common ground for a more just future. This is publishing as a political act. This is our commitment. [Link to website] #EngagedPublishing #SCOP #TheCommons"