Brand Tone

personal, heartfelt, artisanal, intimate, passionate, authentic, approachable

Brand Values

• •Craftsmanship
• •Personal Connection
• •Simplicity
• •Customer Care

Best Practices

• •Always Write in the First Person: Use "I," "me," and "my" to maintain the personal connection. Frame all communication as a direct conversation between Edith and the customer.
• •Emphasize the 'Handmade' and 'Love' Elements: Consistently include phrases like "handmade," "crafted by hand," "made with love," and "from my studio to you." This reinforces the brand's core values in every message.
• •Tell the Story Behind the Products: Don't just list features. Briefly explain the inspiration behind a collection or the care that goes into making a specific piece. This adds emotional value.
• •Keep Communication Simple and Heartfelt: Avoid corporate jargon, aggressive sales tactics, or overly complex language. The tone should always be warm, genuine, and approachable, whether in an email, a product description, or a social media post.
• •Encourage Direct Interaction: End communications with an invitation to connect. Phrases like "Feel free to ask me anything," "I'd love to hear from you," or "Let me know if you have a special request" will reinforce the brand's commitment to personal service.

Social Perception

niche, boutique brand, hidden gem, trust-based, human-centric

Copy Examples

• •Introducing the Autumn Bloom Collection. Each piece is handcrafted by me, Edith, inspired by the last warm days of the season. Explore the new designs, made with love, for you.
• •More than just a necklace, this is a little piece of love to carry with you. I carefully shape and polish every heart by hand in my studio, hoping it brings a touch of joy to your day. A perfect gift for someone special, or a simple reminder to love yourself.
• •A quiet moment in the studio, putting the finishing touches on a few of your favourite handmade creations. There's nothing I love more than sending these little treasures off to their new homes. Thank you for supporting my craft. ♡ Edith
• •Welcome to Edith Jewellery. My name is Edith, and this little shop is my passion. Every piece you see here is designed and handmade by me, with a simple goal: to create beautiful, timeless jewellery that feels personal. Thank you for being here and sharing in my journey.
• •Thank you for your order! I’m so excited to begin crafting your jewellery. Your piece is being handmade with love and care, and I’ll notify you as soon as it’s ready to ship. If you have any questions in the meantime, please feel free to reply directly to this email. - Edith