Brand Tone

Expert/Authoritative, Innovative/Challenger, Customer-Centric/Problem-Solver, Confident/Results-Oriented, Educational/Informative

Brand Values

• •Innovation for Amateurs
• •Forgiveness
• •Performance & Results
• •Quality & Craftsmanship
• •Versatility
• •Integrity & Expertise

Best Practices

• •Champion the "Amateur First" Mission: Consistently frame all communication, product features, and benefits around how Edison Wedges specifically help the everyday golfer, often contrasting this with "tour-designed" or traditional alternatives. This reinforces the core brand promise.
• •Amplify Terry Koehler's Voice and Expertise: Regularly feature Terry Koehler's insights, his "Wedge Guy" persona, his passion, and the extensive research behind the designs. This builds authority, credibility, and a personal connection.
• •Prioritize Education and Transparency: Clearly explain the "why" and "how" behind Edison's unique technologies (e.g., higher CG, Koehler Sole, perimeter weighting) using accessible, benefit-driven language. Help golfers understand the science that solves their on-course problems.
• •Be Confident and Back Claims with Evidence: Use specific performance claims (like "31 feet closer" or data on spin and distance consistency) where credible and relatable. Reinforce these with customer testimonials and positive reviews.
• •Maintain a Narrative of Smart Innovation and Game Improvement: Continuously position Edison Wedges as the intelligent, evolved choice for golfers genuinely seeking to improve their short game. Emphasize how the designs challenge conventional thinking to deliver superior results for amateurs.

Social Perception

Edison Wedges is generally perceived as a credible and innovative brand, largely due to Terry Koehler's reputation as "The Wedge Guy." Users and reviewers consistently report that the wedges are highly effective for amateur golfers, leading to tangible improvements in their short games, particularly in terms of forgiveness and consistency. The products are considered a premium offering, and while the price point is noted, many golfers feel the performance benefits justify the investment. The brand is seen as a smart choice for game improvement, genuinely understanding and addressing the specific challenges faced by average players. Its unique design philosophy and appearance differentiate it from major brands, appealing to golfers seeking solutions tailored to their actual needs rather than Tour trends. The educational approach in their marketing, with Koehler explaining wedge science, is well-received and builds trust.

Copy Examples

• •Headline: Your Short Game Just Got Smarter. Not Harder. Body: Stop battling wedges designed for Tour pros. Edison Wedges are engineered from the ground up for *your* swing, *your* misses, and *your* scoring potential. Discover revolutionary forgiveness and pinpoint accuracy with our unique high-CG design and versatile Koehler Sole. It's time to fear no shot.
• •Headline: Terry Koehler Didn't Just Redesign the Wedge. He Redesigned it for You. Body: With over 40 years of research, "The Wedge Guy" Terry Koehler knew everyday golfers deserved better. Edison Wedges feature game-changing weight distribution for more spin, tighter dispersion, and unmatched forgiveness where amateurs need it most. Take our WedgeFit quiz and feel the Edison Difference.
• •Headline: Off-Center Hit? Still On The Green. That's Edison Forgiveness. Body: Let's face it, perfect strikes are rare. That's why Edison Wedges are built to be incredibly forgiving. Our innovative technology helps your less-than-perfect shots fly truer, spin more, and stop closer—up to 31 feet closer on typical mis-hits. Turn bogeys into pars.
• •Headline: Lower Scores Aren't Luck. They're Engineered. Body: Unlock your true scoring potential with Edison's advanced wedge technology. Born from decades of study by Terry Koehler, our wedges deliver a more penetrating ball flight, reliable distances, and aggressive backspin. This isn't just another wedge; it's a smarter path to a better short game.
• •Headline: Experience the Edison Edge: Forgiveness You Can Feel, Performance You Can Trust. Body: Feel the solid impact of forged quality and the confidence of superior design. Edison Wedges, featuring the versatile Koehler Sole and strategic weighting, offer unmatched forgiveness and precise control from any lie. Elevate your approach. Improve your scores.