Brand Tone

Playful, Youthful, Friendly, Approachable, Trendy, Fashion-Forward, Positive, and Enthusiastic

Brand Values

• •Accessibility & Affordability
• •Style & Self-Expression
• •Quality
• •Customer Satisfaction & Service
• •Joy & Fun
• •Sustainability (emerging value)

Best Practices

• •Embrace Emojis & Playful Language: Consistently use relevant and cheerful emojis (like ✨💖🌈😉) and an upbeat, enthusiastic vocabulary across all platforms. Keep sentences relatively short and engaging.
• •Prioritize Visual Consistency: Ensure all visuals (photos, graphics) align with the bright, colorful, and trendy aesthetic. This reinforces the youthful and playful tone.
• •Engage Authentically: Respond to comments and messages in a friendly, approachable, and personal manner. Use customer-generated content to build community and show appreciation.
• •Highlight Trends & Newness: Regularly showcase new arrivals and how products align with current fashion trends to maintain the "fashion-forward" aspect of the tone. Use phrases like "Just In," "Trending Now," or "Hot List."
• •Incorporate the "Why": Subtly weave in the brand's passion for accessories and making customers feel good (e.g., "spice up any outfit," "your daily dose of sparkle") into descriptions and posts, connecting the products to a feeling of joy and self-expression.

Social Perception

Positive, Good Value, Excellent Customer Service, Trendy and Stylish, Community-Oriented

Copy Examples

• •(Instagram Post for New Hair Claw Collection): "OBSESSED is an understatement! 🌈✨ Our NEW collection of happy hair claws just dropped, and your hair called – it *needs* these! Which one is screaming your name? 👇 #EDIEaccessories #HairGoals #NewCollection"
• •(Website Banner for General Accessories): "Your daily dose of sparkle! ✨ From statement hair claws to cute keychains, EDIE has all the little things to make your outfit POP! Shop happy accessories now! 💖"
• •(Facebook Ad for Promotion): "Treat yourself (and your BFF)! 😉 Get 20% off all scrunchies this week only! Because every day deserves a little EDIE fun. Tag a friend who needs this! #EDIE #AccessoryLove #SaleAlert"
• •(Product Description for a Colorful Necklace): "Hello, sunshine! ☀️ This little burst of color is ready to brighten your day and your look. Perfect for layering or letting it shine all on its own. Get ready for the compliments! 😉 #EDIEjewelry #ColorPop #HappyVibes"
• •(Email Newsletter Subject Line): "👋 Psst... Your next favorite accessory is inside!" (Body Snippet): "Hey EDIE Girl! Ready to add some extra fabulous to your week? We've got fresh new arrivals and a little something special just for you. Because life’s too short for boring accessories! 😉"