Brand Tone

scientific, hopeful, aspirational, direct, and occasionally sensationalist

Brand Values

• •Innovation & Science
• •Wellness & Quality of Life
• •Accessibility
• •Transformation

Best Practices

• •Lead with Hope, Support with Science: Start with the emotional benefit (clarity, transformation, relief) but quickly follow up with scientific keywords ("patented," "40Hz frequency," "clinically-inspired") to build credibility. Avoid making definitive medical claims that cannot be substantiated.
• •Clarify the Brand: Actively work to differentiate GammaCure from "gammaCore" in marketing copy. Use phrases like "GammaCure's unique light therapy technology" to avoid confusion with the nerve stimulation device.
• •Emphasize "Non-Invasive" and "Passive": These are powerful value propositions. Highlight that the therapy works in the background of a user's life, requiring minimal effort for a potentially significant benefit. This appeals to a broad audience looking for simple wellness solutions.
• •Translate "Biohacking" into Tangible Benefits: While "biohacking" is a great keyword for a niche audience, translate it into everyday language. Instead of just saying "biohack your brain," say "Improve your focus at work," "Enjoy clearer thoughts," or "Support your memory."
• •Build Social Proof with Authentic Testimonials: The brand's biggest weakness is a lack of trust. Prioritize gathering and showcasing genuine customer stories and reviews. Use direct quotes and user-generated content (with permission) in social media and on the website to build a foundation of authenticity.

Social Perception

Mixed and underdeveloped, ranging from positive intrigue among early adopters drawn to non-invasive solutions, to skepticism due to low website trust and unsubstantiated claims. A significant issue is widespread confusion with the unrelated, FDA-cleared 'gammaCore' device.

Copy Examples

• •Harness the Power of Light. Discover GammaCure's patented 40Hz light therapy and unlock your brain's potential. A new, non-invasive approach to cognitive wellness is here.
• •Your environment can be your wellness tool. Passively enhance your focus and clarity with the GammaBulb. Let our scientifically-tuned 40Hz light transform any room into a sanctuary for your mind. #GammaCure #LightTherapy #Biohacking #CognitiveHealth #Mindfulness
• •Stop letting brain fog win. Our 40Hz Gamma Light Therapy is engineered to help clear the clouds. Feel the difference. Link in bio to transform your focus. #ADHDHacks #BrainFog #Focus #GammaCure
• •It's not just a light. It's a key to a better brain. GammaCure offers a new hope for managing cognitive challenges through patented light therapy. Backed by the science of 40Hz waves, our devices are designed for easy, at-home use. Learn more about the future of brain wellness.
• •Your portable partner in cognitive performance. The GammaGo brings our powerful 40Hz light therapy to you, wherever you are. Compact, easy to use, and designed for your life on the move. Actively support your brain health during work, study, or meditation. Take control of your cognitive well-being.