Brand Tone

Playful and Fun, Creative and Inspiring, Engaging and Social, Sophisticated yet Accessible, Enthusiastic and Passionate

Brand Values

• •Connection: The primary stated mission is to deepen human connection through shared experiences.
• •Creativity and Self-Expression: Providing a platform for users to be imaginative and create something unique.
• •Fun and Enjoyment: Ensuring the experience of using their kits is joyful and memorable.
• •Quality: Offering high-quality ingredients and well-designed kits.
• •Novelty and Innovation: Creating unique products that offer a fresh alternative to traditional activities.
• •Shared Experiences: Valuing the act of bringing people together for a common activity.

Best Practices

• •Emphasize Shared Experience and Connection: Always highlight how the products bring people together. Use words like "share," "gather," "connect," "together," and "memories."
• •Keep it Playful and Fun: Inject humor and lightheartedness where appropriate. Use exclamation points judiciously to convey enthusiasm. Focus on the joy of the creative process.
• •Inspire Creativity: Use evocative language that encourages imagination and personalization. Words like "design," "create," "craft," "imagine," and "your unique touch" can be effective.
• •Highlight Quality and Savory Appeal: While fun, also underscore the "grown-up" and "gourmet" aspect by mentioning quality ingredients, artisanal components, and the savory nature of the kits.
• •Use Engaging Questions and Calls to Action: Encourage interaction on social media by asking questions. In all copy, make the call to action clear, inviting, and aligned with the brand's enthusiastic tone (e.g., "Start Your Savory Adventure!" or "Craft Your Culinary Masterpiece Today!").

Social Perception

Innovative and Unique, High Quality, Fun for Adults and Families, A Great Gift or Party Idea, Engaging

Copy Examples

• •Social Media Post (Instagram/Facebook): "Forget the sugar rush, it's time for a savory sensation! 🧀🏠 Unleash your inner architect (and cheese lover!) with our Charcuterie Chalet kits. Perfect for date nights, family fun, or just because you deserve a delicious masterpiece. Tag a friend you'd build this with! #EdibleArchitecture #CharcuterieChalet #GrownUpGingerbread #SavoryBuilds #FoodieFun"
• •Website Homepage Headline: "Build. Share. Devour. Edible Architecture: Crafting Connections, One Delicious Chalet at a Time."
• •Product Description Snippet: "Tired of the same old holiday traditions? Our Charcuterie Chalet kit is your invitation to a world of creative, savory fun! We provide the premium charcuterie, artisanal cheeses, and all the fixings – you bring the imagination. Get ready to build edible memories that are as delightful to make as they are to eat."
• •Email Subject Line for a Promotion: "🎉 Build Your Best Bite! Creative Fun Awaits with Edible Architecture Kits!"
• •Short Ad Copy (e.g., for a retargeting ad): "Still thinking about that Charcuterie Chalet? 😉 It's more than a kit, it's an experience! Gather your crew and get ready to design, build, and indulge. Your next delicious adventure starts here. Shop Edible Architecture now!"