Brand Tone

Bold and playful, blending rebellion with innocence. Uses casual, direct language and youthful slang, aiming to be relatable and engaging for a modern audience. Characterized by a confident, unapologetic voice.

Brand Values

• •Self-Expression and Individuality
• •Quality and Craftsmanship
• •Accessibility and Convenience
• •Sustainability

Best Practices

• •Embrace the Duality: Always balance the "edgy" with the "baeby." The tone should be confident but not arrogant, playful but not childish. This creates a unique brand personality that is both aspirational and approachable.
• •Use Youthful and Casual Language: Incorporate contemporary slang and a conversational tone in all communications. This will resonate with the target audience and make the brand feel more authentic and relatable.
• •Focus on Visual Storytelling: On platforms like Instagram and TikTok, let the vibrant and unique nail designs speak for themselves. High-quality visuals are key to capturing the brand's essence and attracting customers.
• •Highlight Quality and Durability: Consistently reinforce the message that these are not typical, flimsy press-on nails. Use customer testimonials and detailed product descriptions to emphasize their longevity and reusability.
• •Engage with the Community: Foster a sense of community by encouraging user-generated content and actively engaging with followers on social media. This builds brand loyalty and turns customers into brand advocates.

Social Perception

Generally positive. Perceived as high-quality, unique, trendy, and reliable. Delivers on its promise of salon-quality, reusable press-on nails. Seen as a worthwhile investment despite a higher price point, amplified by user-generated content.

Copy Examples

• •Your Nail Game, Elevated. Why settle for boring when you can be iconic? Our hand-made 3D press-on nails are designed for the bold and the brave. Get ready to turn heads.
• •Salon-Worthy Nails in 10 Minutes. Who has time for the salon? Get flawless, long-lasting manicures from the comfort of your home. Just press on and go.
• •Dare to be Different. Your style is unique, and your nails should be too. Explore our collection of edgy designs and find the perfect set to express your inner 'baeby'.
• •Quality You Can Feel. Made to last and designed to be reused, our press-on nails are an investment in your style. Experience the difference of hand-crafted quality.
• •Join the #EdgyBaeby Club. Tag us in your nailfies! We love to see how you rock your Edgy Baeby nails. Get inspired and share your style with our community of trendsetters.