Brand Tone

Friendly and Approachable, Benefit-Oriented and Reassuring, Promotional and Direct, Elegant (Aspirational)

Brand Values

• •Customer Satisfaction
• •Comfort and Practicality
• •Style and Trendiness
• •Quality (Implied)
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality traits (e.g., friendly, supportive, chic, practical), key messaging points, preferred vocabulary (and words to avoid), and the overall feeling you want to evoke. Since the current site is in French, ensure this guide considers bilingual consistency if English is a secondary market.
• •Prioritize Benefit-Driven Language: Focus on how the products improve the customer's life – whether it's through comfort, style, confidence, or practicality. Instead of just listing features, explain the advantages.
• •Maintain a Friendly and Accessible Persona: Use welcoming language. Address the customer directly (e.g., "your feet," "your style"). Ensure customer service interactions mirror this approachable tone.
• •Infuse a Touch of Elegance: Even with casual products like sneakers, use words that evoke a sense of care, quality, and refined style, as suggested by their mission statement ("soin et élégance"). This can be subtle but should be consistent.
• •Ensure Visual and Textual Harmony: The tone of the copy should align with the visual presentation on the website and social media. If the visuals are modern and chic, the copy should reflect that, avoiding overly casual or mismatched slang. Consistency across all touchpoints is key.

Social Perception

Positive (Based on On-Site Reviews), Limited Wider Recognition, Perceived as a Retailer

Copy Examples

• •Step into all-day comfort without sacrificing style! ✨ Our Swift Confort+ sneakers are as light as air and give your feet the support they deserve. Ready for a stylish upgrade? Shop now and feel the difference! #ZahaFashion #ComfortAndStyle #NewCollection
• •Elegance You Can Carry: Discover Our New Handbag Collection! At Zaha Fashion, we believe every accessory tells a part of your unique story. Explore our latest handbag collection, crafted with care and designed to bring a touch of elegance to your everyday. Find your perfect match today.
• •Your style, your story. We're here to help you write it with elegance and comfort. Explore our curated collections of footwear and accessories. What will you choose today? #ZahaStyle #FashionJourney #TreatYourself
• •Step Up Your Style! Enjoy [Percentage]% Off Our Trendiest Collections This Week Only. Comfort, elegance, and great prices – all at Zaha Fashion!
• •Love your new Zaha purchase? We’d love to hear about it! Our team is always here to help you find the perfect fit and style. Experience fashion with a friendly touch. #ZahaCares #CustomerLove #FashionSupport