Brand Tone

Professional, Reliable, Supportive and Trustworthy, Informative and Authoritative

Brand Values

• •Quality
• •Accessibility/Value
• •Support for Smoking Cessation
• •Innovation
• •Partnership (B2B)
• •Compliance and Safety
• •Transparency

Best Practices

• •Focus on "Partner" Benefits: Always frame messaging around how EDGE Vaping wholesale benefits the retailer's business – profitability, customer satisfaction, ease of stocking, reliability.
• •Emphasize Reliability and Quality: Consistently highlight UK manufacturing, quality control, compliance, and the reliability of the supply chain, as these are key concerns for businesses.
• •Maintain Professionalism: Use clear, concise, and professional language. Avoid overly casual slang or hype that might be used in B2C marketing. The tone should inspire confidence and trust.
• •Be Data-Informed (Where Possible): Referencing market leadership (e.g., "UK's No.1 brand") or the popularity of certain product lines can be persuasive for retailers looking for proven sellers.
• •Clear Call to Actions: Ensure all B2B communications have clear next steps, such as "Request a Trade Account," "Contact Your Account Manager," or "Explore Volume Discounts."

Social Perception

Positive (End Consumers), Reliable Supplier (B2B Initial Perception), Industry Challenges, Potential B2B Concerns

Copy Examples

• •Headline: Partner with EDGE Wholesale: Stock the UK's Leading Vape Brand, Drive Your Sales. Body: Offer your customers the quality and variety they demand with EDGE Vaping. Our extensive wholesale catalogue, competitive pricing, and dedicated account management ensure your business thrives. Request your trade account today.
• •Headline: Maximise Your Profits with EDGE Vaping's Wholesale Program. Body: Benefit from attractive volume discounts, reliable UK-made product supply, and fast shipping. We provide the high-demand e-liquids and hardware your customers are looking for. Let's grow together.
• •Headline: Quality Assured, Margins Secured: Why Retailers Choose EDGE Wholesale. Body: Our commitment to stringent UK manufacturing standards and TPD compliance means you stock products you can trust. Offer your customers premium vaping experiences while enjoying excellent wholesale rates.
• •Headline: Don't Just Stock Vapes, Stock Success. Become an EDGE Vaping Retail Partner. Body: Gain access to our best-selling e-liquid ranges, innovative devices, and unparalleled B2B support. We're invested in your success. Discover our wholesale benefits.
• •Headline: Reliable Supply, Responsive Support: The EDGE Wholesale Advantage. Body: Keep your shelves stocked with in-demand vaping products. Our efficient logistics and dedicated trade team are here to support your business needs every step of the way. Partner with a leader.