Tono de Marca

Professional, Trustworthy, and Approachable

Valores de Marca

• •Safety and Compliance
• •Quality Workmanship
• •Customer Satisfaction and Trust

Mejores Prácticas

• •Lead with Trust and Safety: Always begin communications, especially ads and service descriptions, by emphasizing safety, compliance, and reliability. Phrases like "NICEIC registered," "fully qualified," and "work guaranteed" build immediate confidence.
• •Showcase, Don't Just Tell: Use high-quality photos and videos of completed projects. The copy should complement the visuals by explaining the work done, the problem solved, or the value added for the client, reinforcing expertise.
• •Maintain a Helpful, Professional Tone: Whether responding to a comment or writing a blog post, the tone should be consistently helpful and professional. Avoid overly technical jargon when communicating with a general audience and focus on clarity.
• •Amplify Customer Voices: Regularly feature customer testimonials in social media posts and on the website. Use direct quotes and tag the customer if appropriate. This authenticates your claims of quality and customer satisfaction.
• •Highlight Your Expertise: Clearly articulate your range of services, from traditional domestic work to specialized areas like smart homes and renewable energy. This positions the brand as a knowledgeable, forward-thinking leader in the electrical industry.

Percepción Social

Highly Reliable and Skilled Professionals

Ejemplos de Copy

• •Expert Electrical Services for Your Home and Business. Safe, reliable, and tailored to your needs. Get your free quote today.
• •Another smart home upgrade complete! We installed a full set of energy-efficient LED lighting and a new consumer unit for this client in Warrington. Our focus is always on safety, quality, and a flawless finish. #ElectricalExcellence #WarringtonElectrician #SafeAndSound
• •Powering up your business. 🔌 This week, we completed a full electrical fit-out for a new local retail space. From data cabling to emergency lighting, we ensure your commercial operations run smoothly and safely. #CommercialElectrician #QualityWorkmanship #PoweringBusiness
• •Ready to make the switch? Edge's Electrical offers professional EV charger installations. We handle everything from consultation to commissioning, ensuring a seamless and safe setup for your electric vehicle. Drive into the future with confidence.
• •At Edge's Electrical, we are committed to delivering innovative and sustainable electrical solutions for our commercial partners. By prioritizing transparent communication and upholding the highest industry standards, we build relationships grounded in trust and expertise. #ElectricalContractor #SustainableEnergy #Professionalism