Brand Tone

Artistic & Inspired, Eco-conscious & Ethical, Warm & Charming, Personal & Passionate, Quality-focused & Crafted

Brand Values

• •Nature-Inspired
• •Sustainability & Eco-Friendliness
• •British Made & Local Craftsmanship
• •Quality & Durability
• •Originality & Unique Design
• •Thoughtfulness & Care
• •Limited & Fresh Collections

Best Practices

• •Always Emphasize Nature and Inspiration: Consistently weave in references to the natural world, the founder's artistic inspiration (like vintage motifs or the Hampshire countryside), and the story behind the designs.
• •Highlight "British Made" and "Eco-Friendly" Credentials: Regularly mention that products are designed and made in the UK, using organic materials and sustainable practices. This reinforces core values.
• •Use Warm, Evocative, and Slightly Whimsical Language: Employ words that convey charm, beauty, joy, and the handcrafted nature of the products. Adjectives like "beautiful," "charming," "vibrant," "thoughtful," and "unique" align well.
• •Maintain a Personal Touch: Continue to share the founder's passion and the "small independent company" aspect. This builds connection and authenticity.
• •Focus on Quality and Craftsmanship: Use terms that speak to the high standard of the products, such as "beautifully crafted," "attention to detail," "high-quality materials," and "designed for everyday use."

Social Perception

Customers perceive the brand as offering unique, high-quality, and beautifully designed products. There's an appreciation for the eco-friendly approach and British craftsmanship. The designs are seen as fresh, vibrant, and capable of adding a cheerful statement to the home. The brand seems to resonate with individuals who value artisan goods, nature-inspired aesthetics, and sustainable practices.

Copy Examples

• •Headline: Bring Nature's Artistry to Your Table. Body: Discover the Wildflower Bloom collection – intricate designs drawn from English meadows, now gracing our organic cotton table runners. Crafted with care in the UK, because your home deserves beauty that’s kind to the earth.
• •Headline: Tea Towels That Tell a Story. Body: More than just a kitchen essential, each Edge of the Meadow tea towel is a piece of art. Designed in our Wiltshire studio and sustainably printed on absorbent organic cotton. Add a touch of handcrafted charm to your daily rituals.
• •Headline: Wrap Yourself in Conscious Luxury. Body: Our pure silk scarves, featuring Anjali Walton’s signature nature-inspired prints, are a whisper of elegance. Thoughtfully made in small batches, they’re a beautiful expression of sustainable British design.
• •Headline: The Heart of Your Kitchen, Beautifully Dressed. Body: From oven gloves that bloom with colour to aprons that inspire culinary creativity, our textiles are designed to bring joy. Ethically made in the UK, because beauty and responsibility go hand-in-hand.
• •Headline: Small Batches, Big Impact on Your Home. Body: At Edge of the Meadow, every design begins with a passion for nature and a commitment to quality. Explore our limited-edition homewares, lovingly created to bring lasting beauty and character to your space.