Brand Tone

Wellness-focused and Natural, Artisanal and Sophisticated, Approachable and Friendly, Informative and Reassuring

Brand Values

• •Health and Wellness
• •Quality and Craftsmanship
• •Sustainability and Environmental Responsibility
• •Transparency
• •Customer-centricity

Best Practices

• •Emphasize Wellness and Natural Elements: Consistently use language that highlights the health benefits, organic nature, and relaxing properties of the products. Words like "natural," "calm," "relief," "organic," "wholesome" should be staples.
• •Maintain an Artisanal and Quality-Focused Voice: Use descriptive language that conveys craftsmanship, high-quality ingredients, and the care put into making each product. Terms like "handcrafted," "small-batch," "premium," "finest ingredients" will reinforce this.
• •Be Approachable and Authentic: While sophisticated, the tone should remain friendly and genuine. Share stories, engage with the community (as seen on TikTok prompts to "come say hi"), and avoid overly corporate or clinical language.
• •Educate and Inform Responsibly: Provide clear information about the products, their ingredients, and their intended effects, always including necessary disclaimers to build trust and show responsibility.
• •Reflect Ethical and Sustainable Values: Regularly incorporate messaging about sustainable sourcing, environmentally friendly practices, and fair-trade (if applicable and verifiable) ingredients to connect with conscious consumers.

Social Perception

Customers and the public likely perceive edgeoff.nyc as a local, artisanal business specializing in high-quality, health-conscious cannabis-infused products. The emphasis on vegan, organic, and fair-trade ingredients likely appeals to a socially conscious consumer base. The brand may be seen as a more sophisticated and trustworthy option in the edibles market due to its focus on quality ingredients and artisanal production.

Copy Examples

• •Indulge in a moment of blissful calm. Our artisanal, cannabis-infused dark chocolates are crafted with love, organic ingredients, and your well-being in mind. Taste the difference. #EdgeOffNYC #WellnessChocolate
• •Meet the heart behind Edge Off. Founder Lev Kelman's passion for fine chocolate and natural healing comes alive in every vegan, gluten-free treat. Discover our story and our commitment to quality. #ArtisanalEdibles #BrooklynMade
• •Sustainably sourced, lovingly made. At Edge Off, we believe that true wellness includes caring for our planet. That's why our cannabis-infused chocolates use only organic ingredients from farmers practicing sustainable agriculture. #EcoConscious #HealthyLivingNYC
• •Take the edge off your day, naturally. Our cannabis tinctures and topical creams are formulated for effective relief and relaxation. Pure, potent, and always organic. Visit us on Flatbush Ave or shop online. #NaturalRemedies #EdgeOffWellness
• •More than just chocolate, it's a commitment to feeling good. From bean to bar, our focus is on quality, health, and happiness. Vegan, organic, and undeniably delicious. #EdgeOffNYC #MindfulIndulgence