Brand Tone

Motivational & Inspirational, Relatable & Approachable, Positive & Energetic, Supportive & Community-Focused, Knowledgeable & Results-Oriented

Brand Values

• •Holistic Wellness
• •Empowerment & Confidence
• •Sustainability & Lifestyle Integration
• •Personalization & Individual Attention
• •Authenticity & Relatability
• •Community & Connection

Best Practices

• •Speak from "Krys's" Voice (even if written by others): Maintain a consistent first-person (or close third-person) narrative that embodies Krys's journey, empathy, and motivational spirit. Share personal anecdotes or relatable struggles to build connection.
• •Prioritize Empowerment and Positivity: Every piece of copy should aim to uplift and empower the reader. Focus on what they *can* achieve and the positive transformations possible, rather than dwelling on negatives or using shame-based language.
• •Emphasize Community and Support: Regularly highlight "The Krew" and the supportive nature of the FLK Method. Use inclusive language ("we," "us," "together") to foster a sense of belonging.
• •Balance Relatability with Expertise: While being approachable, ensure the copy also conveys knowledge and the effectiveness of the programs. Mention tailored plans, specific results (where appropriate and with permission), and the "method" behind the success.
• •Use Action-Oriented and Energetic Language: Employ verbs and phrases that inspire action and reflect the energy of the brand (e.g., "unlock," "transform," "ignite," "let's do this," "wake your a** up"). Keep the tone encouraging and enthusiastic.

Social Perception

Effective & Life-Changing, Supportive & Motivational Coach, Knowledgeable & Trustworthy, Creator of a Strong Community, Influencer Status

Copy Examples

• •Headline: Stop Dreaming, Start Doing. Your Transformation Begins with Fit Like Krys. Body: "Feeling stuck? I've been there. That's why I created the FLK Method – a real-world approach to fitness that fits YOUR life. Join our amazing Krew and discover the strength, energy, and confidence you deserve. Let's do this, together!" (Tone: Motivational, Relatable, Community-Focused)
• •Social Media Post: "They said I couldn't. I did. Your turn. 🔥 Ready to rewrite your story? Our personalized coaching and supportive community are here to lift you up every step of the way. It's not just about workouts; it's about unlocking your power. #FitLikeKrys #FLKMethod #EmpoweredByFitness #MindsetMatters" (Tone: Inspirational, Empowering, Positive)
• •Email Subject: You ARE Capable of Amazing Things (Let Us Show You How!) Body: "Hey [Name], Ever feel like you're trying everything but nothing sticks? The FLK Method isn't just another fitness plan. It's a mindset shift, a supportive family, and a sustainable path to feeling your absolute best. Our daily live classes and on-demand library mean you can always find what you need, when you need it. Ready to feel the FLK difference?" (Tone: Supportive, Relatable, Results-Oriented)
• •Podcast Ad Spot: "Tired of fitness advice that doesn’t get YOU? The Fit Like Krys podcast dives into the real struggles and big wins of everyday wellness. Tune in for your weekly dose of motivation, practical tips, and the reminder that you’re absolutely in control. Because fit isn’t just a look, it’s a feeling." (Tone: Relatable, Inspirational, Knowledgeable)
• •Website Call to Action: "Join The Krew: More Than Fitness, It's a Family. Experience daily live workouts, endless on-demand options, and a community that cheers you on. Your journey to a stronger, happier you starts now. Let's get #FitLikeKrys!" (Tone: Community-Focused, Energetic, Motivational)