Tono de Marca

Passionate, Innovative, and Educational

Valores de Marca

• •Sustainability
• •Innovation & Technology
• •Health & Quality
• •Community & Accessibility
• •Disruption

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the core mission. Don't just sell lettuce; sell a more sustainable future, healthier communities, and a solution to food waste.
• •Translate Tech to Taste: While the technology is a key differentiator, always translate its benefits into tangible value for the consumer: better flavor, higher nutritional value, and superior freshness.
• •Champion Your Community: Continue to emphasize the "grown locally" angle. Feature local partners, highlight the reduced food miles for specific cities, and build a sense of community pride around the brand.
• •Use Data to Build Trust: Consistently use powerful and easy-to-understand statistics (e.g., "98% less water," "1/10th the space," "0 pesticides") to quickly and effectively communicate your value proposition.
• •Maintain Platform-Specific Nuance: Keep the core message consistent, but tailor the tone. Use inspirational visuals and community stories on Instagram/Facebook, while focusing on investment, ESG impact, and technological innovation on LinkedIn.

Percepción Social

Largely positive, viewed as a credible and pioneering force in Australian ag-tech and sustainable food sectors, addressing environmental and food security challenges. Recognized as an important ESG project with strong growth potential, with awareness concentrated among those interested in sustainability, technology, and local food movements.

Ejemplos de Copy

• •Cultivating the Future of Food. Fresh, sustainable greens grown right in your city, using 98% less water and zero pesticides.
• •Taste the difference local makes. Our vibrant basil is harvested just hours before it reaches you—not days. That’s the power of vertical farming. #EdenTowers #FreshnessRedefined #SustainableEating #PerthFood
• •Tired of tasteless, wilted salads? Your food shouldn't have more air miles than you do. Eden Towers delivers nutrient-packed, pesticide-free greens that are better for you and the planet. Make the switch to hyper-local freshness.
• •Beyond the Field: How Eden Towers is Using AI and a Plant-Led Strategy to Build Australia's Food Resilience.
• •Eden Towers: Locally Grown. Sustainably Farmed. Incredibly Fresh.