Brand Tone

knowledgeable, trustworthy, and caring

Brand Values

• •Quality and Purity
• •Affordability and Accessibility
• •Education and Transparency
• •Customer-Centricity
• •Ethical and Sustainable Sourcing
• •Giving Back
• •Family & Women-Operated

Best Practices

• •Prioritize Education: Always aim to inform and educate the customer about the product, its uses, and safety. Use clear, accessible language, avoiding overly technical jargon unless explained.
• •Emphasize Purity and Quality: Consistently reiterate the commitment to 100% pure, unadulterated oils and the transparency of third-party testing (GC/MS reports).
• •Maintain a Caring and Approachable Voice: Write as if you are a knowledgeable and trusted friend offering advice. Show empathy and understanding towards the customer's wellness journey. Reinforce the "family-owned, women-operated" aspect to build connection.
• •Highlight Accessibility and Value: Remind customers that high-quality natural wellness can be affordable. Focus on the value Edens Garden provides.
• •Be Transparent and Honest: Clearly state what the oils contain (and don’t contain), sourcing practices, and provide easy access to safety information and testing results. This builds trust.

Social Perception

Positive Reputation for Quality and Affordability. Trusted Non-MLM Option. Appreciation for Blends and Selection. Good Customer Service and Educational Resources. Attractive Packaging.

Copy Examples

• •Headline: Discover Nature's Purest Essences. Heal, Rejuvenate, and Uplift with Edens Garden. Body: At Edens Garden, we believe everyone deserves access to the highest quality essential oils without compromising on purity or price. Explore our collection of over 250 GC/MS tested oils and blends, ethically sourced and lovingly bottled by our family-run, women-operated team. Start your wellness journey today!
• •Social Media Post (Instagram/Facebook): Image: A serene flat lay of Edens Garden essential oil bottles with natural elements like lavender sprigs or citrus slices. Caption: Feeling stressed? Our Stress Relief Synergy Blend is your little bottle of calm. Crafted with 100% pure essential oils, it’s designed to soothe your mind and lift your spirits. How do you use essential oils to unwind? Share your tips below! #EdensGarden #PureEssentialOils #NaturalWellness #StressRelief #SelfCare #Aromatherapy
• •Email Subject Line: Unlock the Secret to a Healthier Home, Naturally. Body: Hi [Customer Name], Did you know essential oils can do more than just smell good? From purifying the air to creating a calming atmosphere, Edens Garden oils are a natural way to enhance your home and wellbeing. Our latest blog post explores 5 easy ways to incorporate aromatherapy into your daily routine. Click here to learn more and discover our expertly formulated blends, all GC/MS tested for your peace of mind.
• •Product Description (for a new blend): Name: "Radiant Morning" Uplifting Blend Description: Start your day with a burst of sunshine! Our "Radiant Morning" blend combines the bright notes of Sweet Orange and Lemon with the gentle uplift of Peppermint and a hint of grounding Frankincense. Each oil is 100% pure and ethically sourced, perfect for diffusing as you welcome the day or adding to your favorite carrier oil for an energizing massage. Embrace the day, naturally. GC/MS test reports available.
• •Blog Post Intro: Title: Beyond the Bottle: Understanding Essential Oil Safety with Edens Garden Intro: At Edens Garden, your wellbeing is our top priority. We’re passionate about providing you with the purest essential oils, and just as importantly, the knowledge to use them safely and effectively. In this guide, our certified aromatherapists break down the essentials of dilution, patch testing, and considerations for kids and pets, so you can confidently enjoy the wonderful benefits of aromatherapy.