Brand Tone

Direct, Informative, Discreet, Supportive, Emerging Playful

Brand Values

• •Customer Pleasure and Satisfaction
• •Discretion and Privacy
• •Quality and Safety
• •Openness and Support
• •Accessibility

Best Practices

• •Emphasize discretion and security in all communications.
• •Maintain a direct and informative style when describing product features and benefits.
• •Cultivate an approachable and supportive tone, reassuring customers.
• •Transparently highlight product benefits, materials, and safety standards.
• •Encourage customer interaction and questions, positioning the brand as a helpful resource.

Social Perception

Positive, Trust-Oriented, Normalizing of Sexual Wellness

Copy Examples

• •Experience the difference with our discreet service and quality products.
• •Plus, get 20% off your first EdenSexSecret item when you sign up for insider tips & offers!
• •We are a company full of REAL women who care about helping you with any questions you may have.
• •Trusted for 15+ YEARS to ship discreetly.
• •Don't be shy! Contact us with any questions.