Brand Tone

reassuring, problem-solving, and focused on well-being

Brand Values

• •Health and Well-being
• •Quality & Performance
• •Innovation
• •Customer Savings
• •Service & Integrity
• •Safety

Best Practices

• •Focus on Benefits, Not Just Features: While technology is important, always tie features back to how they improve the customer's life (e.g., "Our 5-stage filtration [feature] means you breathe easier and sleep better [benefit]").
• •Use Empathetic Language: Acknowledge the customer's problems and frustrations (e.g., "Tired of winter chills?" "Worried about airborne germs?") before presenting the solution.
• •Maintain a Reassuring and Confident Voice: Use words that inspire trust and convey expertise, such as "proven," "advanced," "effectively," "guaranteed." Avoid overly technical jargon where possible, or explain it clearly.
• •Prioritize Clarity and Simplicity: Ensure that product benefits and operational instructions are easy to understand. The goal is to make the customer feel informed and empowered.
• •Be Consistent Across All Channels: The tone used on the website should match the tone on social media, in email marketing, and in customer service interactions to build a cohesive brand identity. Reinforce core values like health, safety, and savings regularly.

Social Perception

A segment of customers perceives the brand as a provider of effective solutions for home comfort and health. They appreciate the relief from allergies, the elimination of odors, and the consistent heat provided by the products. These customers often express satisfaction and loyalty. The brand's move to U.S. manufacturing in the past was also seen positively.Another segment of consumers expresses skepticism and dissatisfaction. Concerns are frequently raised about:Product Reliability/Durability, Customer Service, Value for Money, Marketing Claims, Ozone Concerns

Copy Examples

• •Breathe Cleaner, Live Healthier. Tired of stuffy rooms and lingering odors? Our advanced air purifiers capture 99.9% of airborne irritants, so your family can enjoy fresh, pure air every day. Experience the EdenPURE difference.
• •Warmth Where You Need It, Savings You’ll Love. Stop heating empty rooms! EdenPURE’s efficient zone heaters provide cozy warmth right where you are, helping you lower your thermostat and your energy bills. Safe, quiet, and effective.
• •Finally, Relief from Allergies at Home. Don’t let allergens dictate your comfort. Our specially designed air purifiers work tirelessly to remove dust, dander, and pollen, creating a haven for easier breathing. Feel the relief, naturally.
• •Your Home, Healthier and Happier. At EdenPURE, we believe a healthy home is a happy home. From cleaner air to comfortable temperatures, our innovative appliances are designed with your family's well-being and budget in mind.
• •Say Goodbye to Stubborn Odors. Pet smells? Cooking fumes? Musty basements? The EdenPURE Thunderstorm® actively neutralizes odors at their source, leaving your home smelling fresh and clean without harsh chemicals.