Brand Tone

Sophisticated yet Sporty/Playful, Elegant & Refined, Authentic & Heritage-Rich, Confident & Distinctive, Approachable Luxury

Brand Values

• •Quality & Craftsmanship
• •Heritage & Authenticity
• •Elegance & Style
• •French Flair / Joie de Vivre
• •Passion, Solidarity, Discipline, and Respect
• •Innovation within Tradition
• •Attention to Detail

Best Practices

• •Embrace the Duality: Consistently balance the sophisticated with the sporty. Use language that evokes both elegance and a playful, energetic spirit. Think refined yet relaxed, classic with a twist.
• •Anchor in Heritage: Regularly weave in elements of the brand's rugby origins and French identity. Mentioning the pink bow tie, French Flair, or the founders' story can reinforce authenticity.
• •Focus on Quality & Detail: Highlight the craftsmanship, premium materials, and unique design features (e.g., oval buttons, specific color combinations) that set Eden Park apart.
• •Speak with Confidence & Understatement: The tone should be self-assured but not arrogant. It’s about effortless style and an inherent understanding of quality, rather than overt boasting.
• •Maintain a Premium Feel: Even when discussing casual wear, the language should remain elevated and polished, reflecting the brand's high-end positioning and its Parisian elegance. Avoid overly colloquial slang or a tone that feels too mass-market.

Social Perception

Positive Association with Rugby, High-Quality & Stylish, Distinctive & Recognizable, Premium but Approachable, Good Customer Service, International Presence

Copy Examples

• •Eden Park: The Art of French Flair, Perfected on and off the Field. Since 1987, we've woven the spirit of rugby into every stitch. Discover timeless style, impeccable quality, and that unmistakable touch of Parisian elegance. Live the game. Wear the legend.
• •Beyond the Try Line: Crafting Elegance with a Maverick Spirit. Born from the camaraderie of the pitch, Eden Park brings you premium menswear that scores on style and endures in quality. It's more than clothing; it's a statement.
• •Signature Style. Rugby Soul. The Pink Bow Tie Legacy. From the hallowed grounds of rugby to the avenues of fashion, Eden Park redefines sophisticated casual. Experience the unique blend of sporting heritage and contemporary French design.
• •Dress with "Panache." The Eden Park Way. Our collections are a tribute to those who play by their own rules, with confidence and a touch of audacity. High-quality materials, refined details, and a spirit that’s unmistakably Eden Park.
• •From Racing Club de France to Your Wardrobe: A Tradition of Excellence. Inspired by legends, crafted for today. Eden Park offers a distinctive range for the discerning man who appreciates quality, comfort, and a story woven into the fabric of French sporting history.