Brand Tone

Empathetic, Informative, Empowering, Trustworthy, and Relatable

Brand Values

• •Holistic Wellness
• •Natural Solutions
• •Empowerment through Knowledge
• •Inclusivity
• •Quality and Efficacy
• •Simplicity

Best Practices

• •Develop a Brand Voice Guide: Create a comprehensive document detailing the brand's tone (e.g., empathetic, informative, empowering), personality traits (e.g., caring, knowledgeable, positive), "do's and don'ts" for language, and specific vocabulary to use or avoid. This ensures everyone creating content is aligned.
• •Always Speak to Your Audience's Needs and Feelings: Use "you" centered language. Acknowledge their struggles and aspirations (e.g., "Are you feeling...", "We understand it can be frustrating when..."). Show empathy before offering solutions.
• •Prioritize Clarity and Education: Explain complex topics (like hormonal health) in an accessible and understandable way. Avoid overly technical jargon where possible, or explain it clearly. The goal is to empower through understanding.
• •Maintain a Positive and Hopeful Outlook: While acknowledging challenges, focus on solutions and the possibility of improvement. Inspire confidence that women can achieve better hormonal health.
• •Be Authentic and Transparent: Share real stories (with permission) and be open about product ingredients and the science behind them. Avoid hype or exaggerated claims; let the quality of the product and the supportive information speak for itself.

Social Perception

Positive, Helpful and Effective, Trustworthy Resource, Community-Oriented

Copy Examples

• •Headline: Tired of hormonal ups and downs dictating your days? Text: We understand. Knowell offers mindful nourishment to help you find your balance, naturally. Reclaim your energy and feel like *you* again. Learn more about our science-backed formula.
• •Headline: Your Hormones: Not a Mystery, But a Masterpiece. Text: At Knowell, we believe in empowering you with knowledge. Our expertly crafted supplements and educational resources help you understand your body and embrace your hormonal power. Discover your path to harmony.
• •Headline: PMS, bloating, fatigue? You're not alone, and there's a better way. Text: Knowell is designed by women, for women. Our all-in-one supplement blends ancient wisdom with modern science to gently support your cycle and soothe discomfort. Feel the Knowell difference.
• •Headline: Ready to rewrite your hormone story? Text: Don't let hormonal imbalances hold you back. Knowell provides the nutritional foundation your body needs to thrive. Take the first step towards a more balanced, vibrant life today. Explore our solutions.
• •Headline: Beyond the Pill: True Hormonal Wellness Awaits. Text: Whether you're navigating PCOS, seeking fertility support, or simply want to feel your best every day, Knowell offers a natural, comprehensive approach. Nourish your body, understand your power.