Brand Tone

Aspirational and tech-focused, encouraging customers to "Elevate Your Smile" through innovation and effectiveness, using confident and declarative statements, while also being reassuring with features like smart timers and customizable modes.

Brand Values

• •Innovation & Technology
• •Accessibility & Convenience
• •Customer Satisfaction & Trust
• •Family & Health

Best Practices

• •Lead with the "Why": Start with the benefit before detailing the feature. Instead of "40,000 Sonic Vibrations," write "Achieve a Dentist-Level Clean at Home with 40,000 Sonic Vibrations."
• •Maintain a Confident, Aspirational Tone: Use strong, active verbs and positive language. Words like "Revolutionize," "Elevate," "Unlock," and "Discover" align well with the established tone.
• •Incorporate "Tech-Made-Simple" Language: Explain advanced features in terms of their practical benefits. For instance, "The 2-minute smart timer with 30-second quadrant reminders ensures a perfect, dentist-approved clean every time."
• •Reinforce Trust and Accessibility: Regularly mention the satisfaction guarantee, customer support, and the brand's commitment to providing value, as seen in phrases like "premium quality at competitive prices."
• •Use Consistent Calls-to-Action (CTAs): Employ clear and inspiring CTAs that align with the brand's aspirational nature. Examples include "Upgrade Your Smile," "Experience the Future of Clean," and "Join the EdenCrafted™️ Family."

Social Perception

Curated by the brand as high quality, effective, and satisfactory, primarily through uniformly positive customer testimonials on product pages. Due to limited third-party social media presence, this perception is largely controlled by the brand. A generic Gmail contact address might detract from a professional image for some customers.

Copy Examples

• •Effortless Oral Care for Your Busy Schedule.
• •From their first tooth to a lifetime of healthy habits. EdenCrafted™️ provides innovative oral care for every member of your family. ✨ #FamilyHealth #OralCare #EdenCrafted
• •The 10-Second Toothbrush Is Here. Our U-Shaped automatic toothbrush delivers a 360° clean for a brighter, healthier smile in less time. Upgrade your routine with EdenCrafted™️.
• •Tired of hiding your smile? Our LED Sonic Toothbrush is engineered with 40,000 vibrations per minute to gently lift away stains and remove up to 7x more plaque than a manual brush, revealing a visibly brighter smile in weeks.
• •Your Healthiest, Brightest Smile Starts Now.