Brand Tone

Warm, Friendly, Passionate, Enthusiastic, Informative, Helpful, Community-Focused, Inspired by Nature and Place.

Brand Values

• •Quality
• •Beauty and Aesthetics
• •Craftsmanship
• •Sustainability
• •Community
• •Inspiration
• •Practicality

Best Practices

• •Embrace Nature-Inspired Language: Consistently draw inspiration from the natural world (landscapes, flora, seasons) for color names, descriptions, and imagery. Use evocative and sensory words that connect the yarn to its Yorkshire roots.
• •Maintain a Warm and Personal Voice: Address the audience directly and in a friendly, approachable manner (e.g., "Hi folks," "lovely knitters"). Share personal anecdotes or inspirations behind a colorway or design where appropriate, reinforcing the "small team" feel.
• •Highlight Quality and Craftsmanship Subtly: While avoiding overt boasting, weave in details about the quality of fibres, the care taken in the hand-dyeing process, and the unique characteristics of the yarn (e.g., "finest materials," "lovingly dyed," "beautiful stitch definition").
• •Foster Community and Share Inspiration: Actively encourage interaction, ask questions, and share user-generated content (with permission). Provide pattern suggestions, tips, and highlight collaborations to inspire creativity and reinforce the supportive community aspect.
• •Be Authentic and Passionate: Let genuine enthusiasm for yarn, color, and the craft shine through. Authenticity in sharing the journey, the inspiration, and the love for the products will resonate with the audience and build trust.

Social Perception

Highly Regarded for Quality and Color, Luxurious yet Approachable, Inspiring and Engaging, Supportive of Community, Trusted Small Business.

Copy Examples

• •Instagram Post (Image: A skein of muted green yarn draped over a mossy stone): Whispers of the forest floor, captured in our latest hand-dyed batch. ✨ This luscious [Yarn Name] in 'Woodland Moss' is crafted from the finest [Fibre Content], ready to bring a touch of Yorkshire's calm to your needles. What gentle magic will you create? #EdenCottageYarns #HandDyedYarn #NatureInspired #KnittersOfInstagram #YorkshireYarn
• •Facebook Announcement (Image: Several skeins of yarn in complementary new shades): Hello, lovely knitters! We're thrilled to unveil three new shades in our beloved [Yarn Line] collection, inspired by the soft glow of a Yorkshire dawn. Imagine cozy shawls and comforting cardigans in these dreamy hues. Pop over to the website (link in bio!) to explore 'Misty Morning,' 'Sunrise Blush,' and 'Golden Dewdrop' – all lovingly dyed by our small team, for your hands to transform. Which one calls to you? Let us know! #ECYYarn #NewCollection #HandDyedLuxury #Knitspiration #ShopSmallUK
• •Newsletter Snippet (Highlighting a specific yarn quality): Feel the Difference: Our [Yarn Name] isn't just about stunning colour; it's about the passion woven into every strand. Made with exquisitely soft [Fibre Content], it offers unparalleled stitch definition and a drape that feels like a gentle hug. Discover the joy of creating with yarn that truly loves you back. Click here to find your perfect skein: [Link]
• •Product Description (for a new, subtly variegated yarn): Introducing 'Wildflower Meadow' – a delicate dance of colour on our signature [Yarn Base]. Each skein is a unique watercolour, hand-dyed in our Yorkshire studio to evoke the gentle hues of a summer field. Perfect for projects that deserve a whisper of colour and the luxurious touch of [Fibre Content]. Soft, practical, and utterly beautiful. Specifications: [Details like weight, yardage, care].
• •Blog Post Teaser (Social Media): Ever wonder how a blooming rose becomes a skein of yarn? 🌹 Our latest blog post takes you behind the scenes of our 'Summer Rose' colourway, from garden inspiration to the dye pots in our Yorkshire shed. A little peek into the heart of Eden Cottage Yarns! Read more here: [Link] #ECYBlog #ColourInspiration #HandDyeingProcess #YorkshireLife #CreativeJourney