Brand Tone

Welcoming and Friendly, Professional and Expert, Reassuring and Trustworthy, Indulgent and Relaxing, Approachable and Informative

Brand Values

• •Client Satisfaction: 'Our reward is your satisfaction.'
• •Expertise and Quality: Commitment to highly trained therapists, using quality products (e.g., Guinot, Aromatherapy Associates, Jessica products), and offering advanced treatments.
• •Personalized Care: Tailoring treatments to individual needs and providing personal attention.
• •Relaxation and Well-being: Creating a tranquil environment where clients can unwind and de-stress. They also offer specialized treatments like 'Beauty Despite Cancer' in partnership with Jennifer Young, showing care and inclusivity.
• •Professionalism: Maintaining a high standard of service and a well-presented, opulent salon environment.

Best Practices

• •Always Be Welcoming and Approachable: Start and end communications with a friendly touch. Use inclusive language. Even when being professional, ensure the tone feels open and inviting.
• •Highlight Expertise with Confidence, Not Arrogance: Talk about awards, years of experience, and specialized training in a way that builds trust and reassures clients of the quality they will receive, without sounding boastful. Focus on the client benefit of this expertise (e.g., 'Our highly trained therapists ensure you receive the best possible care and results').
• •Emphasize Relaxation and Indulgence: Use sensory language that evokes calm, luxury, and escape (e.g., 'blissful,' 'tranquil,' 'opulent,' 'soothing,' 'rejuvenating'). This reinforces the 'oasis of calm' perception.
• •Maintain a Professional Yet Caring Voice: While friendly, ensure the language reflects the high standards of the salon. Show empathy and understanding, especially when discussing treatments that address specific concerns or offer significant well-being benefits (like pregnancy packages or 'Beauty Despite Cancer' treatments).
• •Be Consistent Across All Platforms: Whether it's a website update, an Instagram caption, a Facebook post, or an email, the core tone – friendly, expert, reassuring, and indulgent – should shine through. Create a simple style guide if necessary to remind anyone creating content of these key tonal attributes.

Social Perception

Highly Regarded Local Salon, Trusted Experts, A Place for Relaxation and Pampering, Welcoming to All, Established and Reliable

Copy Examples

• •✨ Escape the everyday and discover your glow! ✨ Introducing our new [Treatment Name] – a blissful experience designed by our expert therapists to leave you feeling refreshed, radiant, and utterly relaxed. Ready for your oasis of calm? Book your moment of indulgence today. #EdenBeautyLisburn #LisburnBeauty #NewTreatment #PamperYourself #ExpertCare
• •Hello Sunshine! ☀️ Get your skin summer-ready at Eden Beauty Lisburn. Our experienced team offers a range of treatments from revitalising facials to flawless tanning, all in our tranquil, award-winning salon. Book your pre-holiday pamper and step out with confidence! Learn more & book online [Link]. Your beauty is in good hands. #SummerGlow #LisburnSalon #BeautyExperts #RelaxAndUnwind
• •Welcome to Eden Beauty Lisburn, your award-winning sanctuary in the heart of the city for over 18 years. Our friendly, expert therapists are dedicated to providing you with indulgent treatments tailored to your needs, ensuring you leave looking and feeling your absolute best. Step into our oasis of calm and let us take care of you.
• •A Little Treat From Us to You! 💕 At Eden Beauty Lisburn, we cherish our wonderful clients. As a thank you for your continued trust in our expert hands, enjoy [Offer, e.g., 10% off your next facial] this month. It's our way of helping you find a moment of calm and radiance in your busy life. Book your preferred treatment and feel rejuvenated. We can't wait to welcome you! #EdenLoyalty #ThankYou #LisburnBeauty #ExpertTherapists
• •(Image/short video of a smiling therapist) Meet [Therapist's Name]! 👋 One of our amazing beauty confidants here at Eden. With [X] years of experience in [Speciality], she loves helping you achieve [Benefit, e.g., perfect brows / ultimate relaxation]. Pop in and say hello – a warm welcome always awaits you at Eden Beauty Lisburn! #TeamEden #FriendlyFaces #LisburnsBestKeptSecret #BeautyExperts