Brand Tone

Fun & Entertaining, Relaxing & Scenic, Professional & Accommodating (for private events), Community-Oriented & Resilient, Informative (for narrated tours)

Brand Values

• •Experience
• •Customer Satisfaction
• •Local Focus
• •Versatility
• •Safety & Compliance

Best Practices

• •Emphasize "Fun" and "Unique Experience": Use lively, engaging language. Highlight what makes an Edelweiss cruise special and different from land-based activities.
• •Showcase the Scenery: Incorporate descriptive words that paint a picture of the beautiful Milwaukee skyline, river, and lake views.
• •Tailor to the Target Cruise: Adjust the excitement levels and focus depending on the cruise type. A party cruise copy will differ from a historic tour or a wedding charter copy, but all should retain an underlying welcoming and professional feel.
• •Incorporate Local Pride: Reference Milwaukee landmarks, culture, and events to resonate with locals and appeal to tourists seeking an authentic experience.
• •Maintain a Friendly and Approachable Voice: Even when professional (e.g., for corporate or wedding clients), keep the language accessible and welcoming. Use "you" and "your" to speak directly to the audience.

Social Perception

Generally viewed as a fun and unique way to experience Milwaukee. Popular for special occasions like bachelorette parties and rehearsal dinners. Recognized as a premier boat tour provider in Milwaukee. Good for Groups and Events. The brand seems to be well-integrated into the local Milwaukee tourism and entertainment scene.

Copy Examples

• •Headline: See Milwaukee Shine from the Water! Body: Unforgettable views, gentle breezes, and good times are waiting. Book your Edelweiss Cruise today and discover the city like never before! #MilwaukeeCruise #SummerFun #EdelweissBoats
• •Headline: Your Perfect Event, Afloat. Body: From dream weddings to corporate gatherings, an Edelweiss private charter offers a stunning backdrop and personalized service. Let's make waves together! Contact us to plan your unique event. #MilwaukeeEvents #PrivateCharter #BoatWedding
• •Headline: Rock the Boat All Night Long! Body: Live music, cool drinks, and the best views in MKE. Our concert and party cruises are legendary. Grab your tickets now – don't miss out! #PartyCruise #LiveMusicMilwaukee #EdelweissNights
• •Headline: Sip, Savor, & Sail: A Taste of Wisconsin. Body: Join our Wisconsin Brat Cruise for local brews, Usinger's finest, and scenic downtown views. It’s a true Milwaukee experience! #BratCruise #WisconsinProud #FoodieCruise
• •Headline: History Unfolds on the River. Body: Explore Milwaukee’s rich past and stunning architecture on our narrated historical tour. A relaxing and fascinating journey for all ages. Book your educational escape! #HistoricTour #MilwaukeeHistory #FamilyFun