Brand Tone

Professional, efficient, and supportive. Direct, business-oriented, clean, functional, emphasizing speed and time-saving, and positioning itself as a reliable partner for business growth, understanding industry-specific challenges.

Brand Values

• •Simplicity
• •Productivity
• •Specialization
• •Integration
• •Accessibility

Best Practices

• •Always Lead with "Time Saved" or "Efficiency Gained": Every piece of copy should connect back to the core benefit. Whether discussing a feature or a partnership, frame it by how it helps the artisan save time or work more efficiently.
• •Use the Language of the Trade: Incorporate industry-specific terms like "chantier" (job site), "main-d'œuvre" (labor), "acompte" (down payment), and "attestation de TVA" (VAT certificate). This builds credibility and shows the product is purpose-built.
• •Maintain a Supportive and Professional Tone: Avoid overly casual slang or humor. The tone should be that of a reliable business partner—knowledgeable, encouraging, and focused on the user's success.
• •Highlight Specific, Tangible Features: Instead of just saying "easy to use," say "Create and send a quote before you leave the client's driveway." Instead of "powerful," mention "Integrated Batiprix library" or "Make signatures directly on the app."
• •Be Consistent Across All Platforms: The messaging on the website, app store descriptions, and all social media channels must be aligned. The voice, values, and key selling points should be identical everywhere to build a strong, recognizable brand identity.

Social Perception

Perceived as a powerful, specialized, and legitimate tool for its target market, offering significant improvements in speed and convenience over traditional methods. Recognized within the French business ecosystem, despite potential name confusion with E-deal CRM.

Copy Examples

• •Instagram Post (Feature Focus): Image/Video: A short screen recording of the app generating an invoice in seconds. Copy: Stop spending your evenings on paperwork. With eDeal, create and send a professional invoice directly from the job site in just a few clicks. Your time is valuable. Use it to build, not to bill. #eDeal #Artisan #BTP #Facturation #DevisEnLigne
• •Facebook Ad (Pain Point Focus): Headline: Tired of losing track of quotes? Body: From "sent" to "accepted" to "invoiced," eDeal tracks the status of every project. Manage your workflow, monitor your revenue, and never miss a follow-up again. Simplify your business management today. Try eDeal free for 15 days. CTA: Learn More
• •Website Headline (Value Proposition): Headline: The Quote and Invoicing Software That Saves Construction Pros Time. Sub-headline: Access integrated supplier catalogs, create personalized documents on the go, and get paid faster. Designed for the way you work.
• •Email Marketing (Onboarding): Subject: Welcome to eDeal! Here's how to create your first quote. Body: Hi [User Name], welcome to the smarter way to manage your business. In the next 5 minutes, you can create and send your first professional quote. Step 1: Add a client. Step 2: Browse the integrated Batiprix library to add materials. Step 3: Send! It's that simple. Let's get started. CTA Button: Create a Quote
• •LinkedIn Post (Partnership Announcement): Copy: We are proud to partner with [Supplier Brand Name] to integrate their complete product catalog directly into eDeal. This allows our users—the best artisans in the business—to create more accurate and profitable quotes in record time. It's another step in our mission to provide the most efficient tools for the construction trade. #BTP #Construction #DigitalTransformation #Productivity #eDeal