Brand Tone

Empowering & Inclusive, Approachable & Authentic, Professional & Knowledgeable, Passionate & Enthusiastic, Bold & Edgy (with a touch of "Rockstar")

Brand Values

• •Self-Expression & Individuality
• •Inclusivity
• •Quality & Accessibility
• •Cruelty-Free & Conscious Beauty
• •Positivity & Connection
• •Empowerment

Best Practices

• •Embrace Eddie's Voice (Even When He's Not Speaking): Infuse copy with a sense of passion, expertise, and genuine enthusiasm. Use welcoming and encouraging language. Imagine Eddie sharing the information himself.
• •Highlight Empowerment and Individuality: Frame product benefits around how they help the user express their unique style and feel confident. Use words like "unleash," "discover," "your unique," "bold."
• •Balance Professionalism with Approachability: While showcasing the high-quality, "studio-grade" nature of the products, maintain a friendly, down-to-earth tone that isn't intimidating. Avoid overly technical jargon unless explained simply.
• •Consistently Reinforce Core Values: Weave in mentions of cruelty-free, vegan, inclusive, and accessible luxury wherever relevant and natural. This builds trust and resonates with the target audience.
• •Foster Community and Connection: Use inclusive language ("we," "us," "Eddie's Angels"). Encourage interaction, ask questions, and make followers feel like they are part of the brand's journey, mirroring Eddie's direct engagement.

Social Perception

High-Quality at a Good Value, Founder-Driven Authenticity, Innovative Products, Sleek and Professional Aesthetic, Positive and Inclusive Community, Trustworthy, Slightly Niche but Respected

Copy Examples

• •Headline: Unleash Your Inner Rockstar. Body: You're not just applying makeup, you're crafting your masterpiece. Our [Product Name] delivers bold pigment and effortless application, because feeling beautiful is your right. Professional results, simplified for your unique artistry. #BeBold #EddieFunkhouser #MakeupForRockstars
• •Headline: Eddie's Pick: The Secret to [Desired Effect, e.g., Flawless Glow]. Body: Hey Angels! Eddie here. So many of you ask how I achieve that [Desired Effect]. My go-to is the [Product Name]. It’s packed with [Key Ingredient/Benefit] and feels incredible on the skin. Get ready to shine from within! Join me LIVE on [Platform] this [Day] at [Time] to see it in action! #EddiesAngels #ProTips #InclusiveBeauty
• •Headline: Quality You Can Feel. Prices You'll Love. Body: Why choose between professional-grade formulas and your budget? At Eddie Funkhouser, we believe in prestige beauty for everyone. Our [Product Name] is cruelty-free, vegan, and designed to make you feel amazing, inside and out. #AccessibleLuxury #VeganMakeup #CrueltyFreeBeauty
• •Headline: Your Canvas. Your Rules. Our Color. Body: Break free from boring. Our [Product Category, e.g., Molten Metal Lips] are designed for ultimate self-expression. Vibrant, long-lasting, and always 100% you. What story will your look tell today? #EddieFunkhouserCosmetics #SelfExpression #BoldBeauty
• •Headline: More Than Makeup. It's a Vibe. Body: Join Eddie's Angels – our amazing community where beauty is about positivity, creativity, and lifting each other up. We’re about professional-grade, cruelty-free makeup that empowers you to BE BOLD. Discover the difference. #PositiveBeauty #MakeupCommunity #EddieFunkhouser