Brand Tone

Friendly and Approachable, Conscious and Educational, Empowering, Trendy and Stylish, Community-Oriented, Passionate

Brand Values

• •Sustainability
• •Conscious Consumption
• •Circularity
• •Quality
• •Accessibility/Affordability
• •Community
• •Transparency

Best Practices

• •Always Lead with Purpose: Start by remembering why Las Traperas exists – to promote sustainable and circular fashion. Let this mission subtly infuse all communications.
• •Speak Like a Friend, Advise Like an Expert: Maintain a warm, approachable, and friendly tone, but also confidently share knowledge about sustainable fashion, garment care, and the benefits of pre-loved items. Avoid jargon where possible, or explain it clearly.
• •Use Inclusive and Empowering Language: Frame messages to make people feel good about participating in the circular economy. Use words like "join us," "together," "your choice matters," "discover your style."
• •Keep it Positive and Inspiring: While the fashion industry has its environmental challenges, focus on the positive impact individuals can make by choosing second-hand. Inspire action rather than inducing guilt.
• •Be Authentic and Transparent: Share the real stories behind the brand and the clothes (where appropriate). Be honest about processes. Authenticity builds trust, which is crucial for a brand built on values like sustainability. When talking about the clothes, highlight their unique character and history.

Social Perception

Positive and Respected, Trendsetter, Eco-conscious Champion, Fair and Ethical, Community Hub, Reliable Source

Copy Examples

• •Instagram Post (New Arrivals): Image: Flat lay of a stylish, unique jacket. Copy: "Unlock your unique style, sustainably. ✨ This gem just landed in our collection, ready for its next adventure with you. Choosing pre-loved isn't just a trend, it's a statement. #ModaSostenible #LasTraperasPeru #SecondhandStyle"
• •Facebook Ad (Promoting Selling Clothes to Them): Image/Video: Short video showing the easy process of selling clothes. Headline: Give Your Wardrobe a Second Life! Body: "Got clothes you no longer wear? Don't let them gather dust! At Las Traperas, we give your pre-loved garments a chance to shine again. Join the circular fashion movement, declutter responsibly, and earn some cash. Learn more about selling with us: [Link]"
• •TikTok Video Script (Styling Tip): Visual: Quick cuts showing one versatile second-hand piece styled in 3 different ways. Voiceover/Text Overlay: "One pre-loved dress, three killer looks! 💃 Who says sustainable can't be stylish? Find your next treasure at Las Traperas and let's re-wear, re-style, and re-love. #CircularFashion #TikTokFashion #PrelovedPeru"
• •Website Banner (Homepage): Text: "Fashion That Feels Good. Inside & Out. Discover curated second-hand treasures and join the movement for a more conscious closet." Button: Shop Pre-Loved | Sell Your Clothes
• •Email Newsletter Snippet (Educational): Subject: Why Second-Hand is The Future of Fashion ♻️ Body: "Hey Conscious Consumer! Did you know that extending the life of a garment by just 9 extra months can reduce its carbon, water, and waste footprints by around 20-30%? At Las Traperas, every piece you buy or sell contributes to a more sustainable world. It's more than just shopping; it's a choice for the planet. Explore our latest arrivals and feel good about what you wear."