Brand Tone

Approachable & Friendly, Passionate & Knowledgeable, Community-Focused, Optimistic & Bright, Quality-Conscious

Brand Values

• •Quality
• •Accessibility/Inclusivity
• •Community
• •Optimism & Positivity
• •Passion
• •Transparency (implied)
• •Empowerment (implied)

Best Practices

• •Embrace "Approachable Expert": Write as if you're a knowledgeable friend sharing a passion, not a distant authority. Avoid overly technical jargon unless explained simply. Focus on the sensory experience and the positive feeling the coffee provides.
• •Highlight "Brightness" & "Optimism": Infuse copy with words that evoke light, clarity, positivity, and a fresh start, tying back to the brand name's meaning and their roasting style.
• •Speak to the Community: Regularly include language that acknowledges and invites the local Cleveland and Ohio City community. Mention local events or a welcoming atmosphere.
• •Be Passionate and Genuine: Let the love for coffee shine through. Use enthusiastic language when describing sourcing, roasting, and the final product. Authenticity resonates.
• •Maintain Visual & Verbal Synergy: Ensure the bright, airy, and modern aesthetic of the cafe is reflected in clean, uncluttered, and uplifting copy. The visual and verbal identity should reinforce each other.

Social Perception

Positive, Known for Light Roasts, Community Hub, Modern & Stylish, Approachable Specialty Coffee

Copy Examples

• •Headline: Your Daily Dose of Brightness. Body: At Edda, we believe great coffee should be a simple pleasure. Discover our light-roasted single-origin beans, crafted to bring out unique flavors and a little more optimism to your day. Come say hi! Call to Action: Explore Our Coffees / Visit Our Café
• •Headline: More Than Just Coffee, It's Community. Body: From the first sip in the morning to a shared bite at lunch, Edda is your space to connect. We're passionate about brewing the best for our Cleveland neighbors. Call to Action: See What's Brewing / Check Out Our Events
• •Headline: Unlock the True Taste of Coffee. No Intimidation, Just Great Flavor. Body: Ever felt lost in the world of specialty coffee? We get it. At Edda, we make exploring exquisite, light-roasted coffee an easy and enjoyable journey. Let our female-led roastery show you how bright your cup can be! Call to Action: Meet Our Roasts / Learn About Our Approach
• •Headline: From Bean to Your Brightest Moment. Body: We meticulously source and delicately roast our beans to let their true character shine. It’s coffee that’s full of life, just like our vibrant Ohio City community. Call to Action: Shop Our Coffee Selection / Find Us
• •Headline: Edda: Where Good Coffee and Good Vibes Meet. Body: Start your day with positivity in a cup. Our bright, airy café and meticulously brewed coffees are here to uplift you. We're passionate about quality you can taste and an atmosphere you'll love. Call to Action: View Our Menu / Plan Your Visit