Brand Tone

aspirational, direct, and focused on practicality and style for the modern man

Brand Values

• •Quality and Value: Our main mission is to provide our customers with the best and largest offers on the market, for products that have quality and safety...offering you...top-of-the-line products at the best market price.
• •Customer Focus: You are our main focus, and therefore, we are always transparent, direct, and truthful.
• •Honesty and Transparency: Acting honestly and being transparent is our main differential.
• •Commitment and Credibility: We believe that commitment is what builds our reputation every day and gives us so much credibility.
• •Modernity and Trend-Consciousness: Offering products that accompany the latest trends in the world for the modern man and woman.
• •Service: We feel honored to be able to serve you, provide you with the best shopping experience and guarantee of satisfaction. They also highlight their excellent customer service.

Best Practices

• •Develop a Brand Voice Guide: Document key aspects of your brand's tone (e.g., aspirational, direct, stylish, confident), core values (quality, transparency, customer focus), approved vocabulary (e.g., "premium," "sophisticated," "modern," "practical"), and a "do not use" list. Share this guide with everyone who creates content.
• •Focus on "The Modern Man": Consistently address the target audience's aspirations for style, quality, and practicality in their daily lives. Use language that resonates with a contemporary, discerning male demographic.
• •Highlight Quality and Value Proposition: Emphasize the "high-quality," "revolutionary products," and "best market price" aspects in product descriptions and promotional materials, reinforcing the brand's core mission.
• •Maintain Transparency and Honesty: Reflect the stated values of being "transparent, direct, and truthful" in all communications. This includes clear information about products, shipping (as seen in the FAQ), and customer service.
• •Review and Edit for Consistency: Before publishing any copy, review it against the brand voice guide to ensure it aligns with the established tone and values. Regular audits of existing content can also help maintain consistency across all platforms.

Social Perception

customer-focused and committed to transparency

Copy Examples

• •Headline: Elevate Your Everyday. Discover Accessories That Define Your Style. Body: At ClickMade, we believe true style lies in the details. Explore our curated collection of premium men's wallets, watches, and belts – crafted for the modern man who values quality and distinction. Shop now and experience the ClickMade difference. Call to Action: Discover Your Signature Piece.
• •Headline: Uncompromising Quality. Unbeatable Value. Body: Why choose between cutting-edge design and a fair price? ClickMade brings you globally sourced, high-quality accessories designed to keep pace with your life and the latest trends. Honesty and transparency, from us to you. Call to Action: Explore Top-Tier Selections.
• •Headline: The Modern Man's Essentials, Redefined. Body: From sleek leather wallets to statement timepieces, find everything you need to complement your look. ClickMade is dedicated to offering revolutionary products that blend practicality with sophisticated style. Call to Action: Shop the Latest Trends.
• •Headline: Confidence in Every Detail. Satisfaction Guaranteed. Body: We're more than just an online store; we're your partners in style. With a commitment to quality, transparent service, and ensuring the best shopping experience, ClickMade is here for you. Questions? Our dedicated support team is ready to help. Call to Action: Experience ClickMade Today.
• •Headline: Smart Style, Delivered. Free Shipping Across Brazil. Body: Get the accessories you want, without the hassle. ClickMade offers high-quality, trend-setting pieces for the modern individual, shipped directly to you with free delivery anywhere in Brazil. Call to Action: Find Your New Favorite.