Brand Tone

Inspirational & Motivational, Reflective & Philosophical, Empowering & Resilient, Sincere & Authentic, Quality-Conscious & Craft-Oriented

Brand Values

• •Personal Growth & Self-Mastery
• •Mindfulness & Intentional Living
• •Resilience & Perseverance
• •Quality & Durability
• •American Craftsmanship
• •Meaningful Connection

Best Practices

• •Lead with Purpose: Always tie the physical product (the coin) to its deeper emotional or philosophical benefit (e.g., "your daily dose of courage," "a tangible piece of stoic wisdom").
• •Use Evocative & Empowering Language: Incorporate words that resonate with strength, reflection, and inspiration (e.g., "legacy," "unwavering," "fortitude," "mindful," "catalyst").
• •Consistently Highlight Quality Markers: Regularly mention "die-struck," "antique finish," "solid metal," "finely detailed," and "Made in the USA" to reinforce the premium nature of the product.
• •Speak to Aspirations, Not Just Problems: Frame the coins as tools for achieving personal growth, focus, and resilience, rather than just solving a lack of motivation.
• •Maintain Sincerity: Avoid hyperbole. The product's inherent meaning and craftsmanship should be the focus. Let the profound quotes and quality speak for themselves with straightforward, heartfelt language.

Social Perception

Customers perceive EDC Reminder Coins as high-quality, weighty, and beautifully detailed physical items. The coins are valued for their meaningful and inspirational messages, serving as genuine daily reminders rather than mere trinkets. They are frequently purchased and well-received as thoughtful and unique gifts. The brand is seen as trustworthy, with excellent customer service indicated by reviews on platforms like Etsy. There is an appreciation for the craftsmanship and the "Made in the USA" aspect.

Copy Examples

• •Forge your resilience. Our Tenacity Coin isn't just metal; it's a daily touchstone for your unwavering spirit. Carry the conviction. Minted in the USA.
• •In a world of distractions, find your anchor. The Memento Mori coin: a profound, pocket-sized reminder to live fully and mindfully. Your time is now.
• •Unlock the wisdom within. Our 'Know Thyself' coin serves as a daily call to introspection and authentic living. Discover your strength, carry your truth.
• •Beyond a gift, it's a spark. Gift a beautifully crafted EDC Reminder Coin, etched with timeless wisdom. Inspire their journey, or begin your own. Exceptional quality, made to last a lifetime.
• •The obstacle IS the way. This Marcus Aurelius inspired coin transforms challenges into stepping stones. Carry a reminder of your power to adapt and overcome.